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Major Markets
United States
Canada
United KingdomDeserve Top Products
Brand Positioning
Deserve positions itself as the leading B2B technology partner for modernizing credit card programs. They offer a mobile-first, cloud-native, and API-driven platform, enabling financial institutions, fintechs, and brands to launch innovative, custom-branded credit solutions rapidly.
Customer Sentiments
Customer sentiment appears positive, as evidenced by Intuit's acquisition of Deserve's technology and employees, signifying strong validation of their innovative platform and capabilities. This indicates market confidence in their ability to solve complex problems for B2B clients.
Deserve Key Value Propositions
Deserve's core value proposition is enabling businesses to launch and manage modern, mobile-first credit card programs with unparalleled speed and flexibility. They handle the complex technological backend, allowing clients to focus on their vision and customer experience, effectively acting as a 'plug-and-play' credit card infrastructure.
Deserve SWOT Analysis
Strengths
Modern, mobile-first, cloud-native platform.
Comprehensive features for credit card programs.
Strong validation from Intuit acquisition.
Weaknesses
Reliance on B2B clients for user base.
Specific pricing model not publicly detailed.
Competition from established and emerging players.
Opportunities
Growing demand for digital financial services.
Expansion into new industry verticals.
Leveraging Intuit's ecosystem for growth.
Threats
Rapidly evolving fintech landscape.
Regulatory changes in financial services.
Data security and privacy concerns.
Market Growth Stage
Pace of Market Growth
Deserve Target Audience
Geographic Insights
Deserve primarily targets the US market, with minor penetration in other developed English-speaking and European countries. Their operational base is in Utah, USA.
Top Countries
United States
95% market share
Canada
1.5% market share
United Kingdom
1% market share
Australia
0.5% market share
Germany
0.3% market share
Deserve Audience Segments
Traditional Bank Innovators
30-65 years
Male • Female
USA • UK • Canada • Europe • Asia
Agile Fintech Founders
25-55 years
Male • Female
USA • Europe • Asia
Brand Loyalty Program Managers
30-60 years
Male • Female
Global
Credit Union Modernizers
30-50 years
Male • Female
USA
Startup & VC-Backed Fintechs
28-45 years
Male • Female
USA • UK • Canada
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Deserve
Interactive ROI Calculator
Create an interactive ROI calculator on the Deserve website that allows potential clients (financial institutions, fintechs, and brands) to input their specific needs and projections. This tool would demonstrate the potential cost savings and revenue generation by using the Deserve platform to manage their credit card programs, making the value proposition more tangible.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide that educates potential clients on the intricacies of launching and managing credit card programs. This guide will position Deserve as a thought leader while subtly highlighting the platform's key features and benefits, demonstrating why Deserve is the best solution for their needs.
Learn morePersonalized User Onboarding
Implement a highly personalized onboarding experience tailored to the specific needs and goals of each new client. This would involve segmenting users based on their industry (financial institution, fintech, brand) and providing onboarding materials and support that directly address their unique challenges and objectives in launching a credit card program.
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