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Descope Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Female

Occupation: Lead Developer

Education: Bachelor's Degree, Software Engineering

Age: 26

Gender: Male

Occupation: Full-stack Developer

Education: Bachelor's Degree, Computer Science

Alex Chen

Alex Chen

Age: 28
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: SaaS
Channels: RedditLinkedInYoutube

Goals

  • Build scalable and secure authentication systems for our new SaaS product
  • Adopt cutting-edge technologies to enhance user experience and developer efficiency
  • Contribute to open-source projects and expand my technical skill set.

Pain Points

  • Dealing with legacy authentication systems that are hard to maintain and scale
  • Spending too much time on integrating and customizing identity solutions
  • Lack of clear documentation and community support for complex technical issues.

Descope Geographic Distribution

Descope's primary market is the US, followed by Israel, reflecting its operational base. European countries like the UK and Germany also show significant adoption, aligned with EU data residency support.

Top Countries

United States flag

United States

45%
Israel flag

Israel

15%
United Kingdom flag

United Kingdom

8.5%
Germany flag

Germany

6%
Canada flag

Canada

5.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2 to 4-person households (70%) and tend to be in the medium to high-income brackets (95%), reflecting professional tech roles.

Employment Status

Income Distribution

Education Level

Descope Behavior Analysis

Behavior Profile

Software Development
Cybersecurity News
Tech Podcasts
Open-Source Projects
Cloud Computing Trends
Agile Methodologies
Personal Finance
LinkedIn Usage
YouTube Usage
Reddit Engagement
Desktop Primary
Problem-Solving
Efficiency Seeking
Security Conscious
Learning Enthusiast
Community Participation
Digital Savvy
Innovation Adoption
Frictionless Experience
A/B Testing

Device Breakdown

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