Find stats on top websites
Major Markets
United States
Israel
United KingdomKey Competitors
Select a competitor
Okta
Auth0 (by Okta)
Top Marketing Channels
Okta
- Content Marketing
- Examples: whitepapers, blog posts, webinars
- Campaigns: Identity Security Best Practices, The Future of Work Identity, Developer's Guide to Auth
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, retargeting campaigns
- Campaigns: Okta Free Trial Campaign, Secure Your Remote Workforce, Scale with Okta Identity
- Event Marketing
- Examples: Oktane conference, industry trade shows, virtual summits
- Campaigns: Oktane Global Conference, Cloud Identity Summit, Securing the Digital Enterprise
Top Sales Channels
- Direct Sales
- enterprise sales team, account executives, sales development representatives
- Enterprise Identity Solutions Outreach, Strategic Account Growth Program, New Business Acquisition Drive
- Partnership Programs
- resellers, system integrators, technology partners
- Okta Channel Partner Enablement, ISV Integration Program, Global SI Alliance
- Online Sales / Product-Led Growth (PLG)
- free trials, freemium models, self-service portals
- Okta Developer Edition Signup, Free Trial Promotion, Small Business Onboarding
Descope SWOT Analysis
Strengths
Market leader
strong brand recognition
comprehensive product suite
extensive partner ecosystem.
Weaknesses
Perceived complexity for smaller businesses
higher price point
potential for vendor lock-in.
Opportunities
Growing demand for cloud identity
expansion into new verticals
increased focus on zero trust security.
Threats
Intense competition from specialized CIAM vendors
evolving regulatory landscape
security breach risks.
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