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Industry Landscape
The CIAM industry is experiencing rapid growth, driven by increasing digital transformation, the proliferation of online services, and stringent data privacy regulations like GDPR. There's a strong shift towards frictionless, secure, and passwordless authentication methods. Companies are increasingly seeking solutions that offer developer flexibility, scalability, and robust fraud prevention capabilities to enhance user experience and maintain security posture.
Total Assets Under Management (AUM)
Customer Identity and Access Management Market Size in United States
~Approx. 4.2 billion USD (2023)
(15.0-20.0% CAGR)
- Driven by increasing demand for enhanced user experience.
- Focus on robust security features and compliance.
- Shift towards cloud-based CIAM solutions.
Total Addressable Market
18 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Passkeys
Passkeys represent a significant leap towards truly passwordless authentication, offering enhanced security and user convenience by leveraging cryptographic key pairs tied to devices.
Decentralized Identity (DID)
Decentralized Identity allows individuals greater control over their digital identities and data, potentially fostering more secure and privacy-preserving interactions.
Generative AI in Security
Generative AI is being leveraged to enhance threat detection, analyze user behavior for anomalies, and automate security operations, improving fraud prevention and risk assessment.
Impactful Policy Frameworks
California Privacy Rights Act (CPRA) (2020)
The CPRA is a ballot initiative passed in California, expanding upon the California Consumer Privacy Act (CCPA) and creating the California Privacy Protection Agency (CPPA) to enforce data privacy rights, including rights to correct inaccurate personal information and limit use and disclosure of sensitive personal information.
The CPRA mandates stricter data handling and consent requirements, impacting how Descope and its customers collect, process, and store user identity data in California.
American Data Privacy and Protection Act (ADPPA) (Proposed)
The ADPPA is a comprehensive federal privacy bill proposed in the US, aiming to establish a national data privacy framework, preempting some state laws, and requiring companies to minimize data collection and provide individuals with more control over their personal information.
If passed, the ADPPA would create a uniform federal standard for data privacy, requiring adjustments to Descope's data practices and potentially simplifying compliance across states for its US customers.
New York Shield Act (2019)
The Stop Hacks and Improve Electronic Data Security (SHIELD) Act in New York mandates that businesses holding private information of New York residents implement reasonable administrative, technical, and physical safeguards to protect that data and requires notification of breaches.
The SHIELD Act requires Descope to ensure its security measures and data breach notification processes comply with New York's specific standards for data protection, particularly for its US-based customers.
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