Decimal Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Pilot.com

Bench Accounting

Top Marketing Channels

Pilot.com

Content Marketing
Examples: Blog posts, Whitepapers, Webinars
Campaigns: Startup Finance 101 Series, Tax Season Prep Guide, CFO Insights Program

Search Engine Optimization (SEO)
Examples: Keyword optimization for 'startup accounting', 'SaaS bookkeeping', 'CFO services'
Campaigns: Organic Growth Initiative, Long-Tail Keyword Targeting, Technical SEO Audit

Partnerships & Integrations
Examples: Integrations with popular accounting software (e.g., QuickBooks, Xero), Tech startup incubators, Venture Capital firms
Campaigns: FinTech Ecosystem Collaboration, VC Partner Referral Program, Startup Accelerator Onboarding

Direct Sales Team
Outbound sales calls, Personalized demos, Account-based marketing
Enterprise Solutions Outreach, SDR Prospecting Blitz, Custom Proposal Development

Referral Programs
Client referral incentives, Partner commission programs, Accountant/CPA network referrals
Pilot Partner Network, Client Advocate Program, Advisor Referral Bonus

Inbound Lead Qualification
Website contact forms, Live chat, Free consultation bookings
Consultation Conversion Funnel, Lead Nurturing Email Sequence, Demo Request Follow-up

Strong brand recognition in the tech/startup community

comprehensive service offering including CFO services

robust technology integration.

Potentially higher price point than some competitors

less focus on traditional small businesses

may be perceived as overly tech-focused for some industries.

Expansion into new vertical markets (e.g.

specific high-growth industries)

deeper integration with more financial tools

strategic acquisitions of smaller accounting firms.

Intense competition from other tech-enabled accounting firms

economic downturn impacting startup funding

changing regulatory landscape for financial services.