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Executive Summary
Decimal is a financial operations company that helps businesses streamline their back office processes by leveraging technology and expert accounting services. They offer a range of services, including bookkeeping, bill pay, tax preparation, payroll, and job costing, all for a fixed monthly price. Decimal's mission is to free up business owners and their employees from time-consuming financial tasks so they can focus on what matters most: growing their business.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Decimal Top Products
Brand Positioning
Customer Sentiments
Decimal Key Value Propositions
Decimal SWOT Analysis
Strengths
Tech-forward approach to financial operations.
Fixed monthly pricing model offers transparency.
Focus on SMBs provides a niche market.
Weaknesses
Limited online presence and brand awareness.
Reliance on a subscription-based model may not suit all businesses.
Pricing details not readily available, potentially hindering quick comparisons.
Opportunities
Expand marketing efforts to increase brand visibility.
Develop partnerships with other businesses that cater to SMBs.
Offer a wider range of integrations with popular business tools.
Threats
Competition from established players in the accounting software market.
Economic downturn could impact SMB spending on financial services.
Rapid technological advancements require continuous innovation to stay competitive.
Decimal operates in the financial technology (FinTech) industry, specifically focusing on providing accounting and bookkeeping solutions for small and medium-sized businesses.
Market Growth Stage
Pace of Market Growth
Decimal Target Audience
Geographic Insights
Decimal's primary target market is the United States, which accounts for a significant majority of its user base, followed by Canada and the United Kingdom.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Australia
1.5% market share
India
1.5% market share
Decimal Audience Segments
Decimal's target audience is small and medium-sized businesses (SMBs) across a variety of industries, including e-commerce, SaaS, home services, restaurants, trucking, and real estate. They specifically cater to businesses that are looking to streamline their financial operations, improve efficiency, and gain a competitive advantage through better financial management.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Decimal
Content Marketing & SEO Optimization
Create valuable content targeting SMB owners and decision-makers facing financial challenges. Optimize website and content for relevant keywords, increasing organic traffic and generating leads for Decimal's solutions.
Learn morePartnerships & Integrations
Collaborate with complementary businesses (e.g., e-commerce platforms, CRM software) to reach a wider audience and offer seamless integrations, providing a more comprehensive and valuable solution for SMBs.
Learn moreReferral Program & Customer Advocacy
Develop a compelling referral program incentivizing existing clients to recommend Decimal to their network. Encourage customer testimonials and case studies, showcasing the positive impact of Decimal's services.
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