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Decimal Target Audience

User Segments

Age: 38

Gender: Female

Occupation: SaaS Startup Founder

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: E-commerce Business Owner

Education: Bachelor's Degree, Marketing

Age: 50

Gender: Female

Occupation: Managing Partner, Consulting Firm

Education: Professional Degree, Law

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: SaaS Startup Founder
Education: Master's Degree, Business Administration
Industry: SaaS
Channels: LinkedInYouTubeX

Goals

  • Scale her SaaS business rapidly and efficiently
  • Secure Series A funding by demonstrating strong financial health
  • Automate financial operations to free up time for product development and market expansion.

Pain Points

  • Lack of clear financial visibility impacting strategic decisions
  • Spending too much time on manual bookkeeping and compliance
  • Difficulty finding reliable financial expertise that understands the SaaS model.

Decimal Geographic Distribution

Primarily targeting the US market with a strong presence, expanding into Canada and other English-speaking countries. Virtual service delivery is key.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users often have 3-4 person households with high income, indicating successful business owners focused on professional growth.

Employment Status

Income Distribution

Education Level

Decimal Behavior Analysis

Behavior Profile

Device Breakdown

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