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Decimal Target Audience

Decimal's target audience is small and medium-sized businesses (SMBs) across a variety of industries, including e-commerce, SaaS, home services, restaurants, trucking, and real estate. They specifically cater to businesses that are looking to streamline their financial operations, improve efficiency, and gain a competitive advantage through better financial management.

User Segments

Decimal Geographic Distribution

Decimal's primary target market is the United States, which accounts for a significant majority of its user base, followed by Canada and the United Kingdom.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
India flag

India

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Decimal's users typically fall within the 'Medium' income bracket and have households of 3-4 individuals, reflecting their target audience of SMB owners.

Employment Status

Income Distribution

Education Level

Decimal Behavior Analysis

Behavior Profile

Device Breakdown

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