Sophia Chen

• To significantly increase high-quality lead generation for both new and used vehicles through optimized digital campaigns
• To demonstrate clear and measurable ROI of marketing spend to dealership leadership, ensuring continued budget allocation and support
• To streamline marketing operations by automating repetitive tasks and consolidating vendor relationships into a single, efficient platform.

• Managing disparate marketing vendors and platforms leads to fragmented data and inefficiencies, hindering a holistic view of campaign performance
• Difficulty in accurately attributing leads and sales to specific digital marketing efforts, making it challenging to justify budget and prove effectiveness
• The constant need to manually update and merchandise vehicle offers across multiple channels is time-consuming and prone to errors.