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Business and Product Insights
Product Portfolio
Better Used Vehicle Marketing
Facebook & Instagram Ads for Dealerships
Dynamic Social Media Marketing for Auto Dealers
Dealer Teamwork Key Value Propositions
Dealer Teamwork's key value proposition is automating digital marketing for automotive dealerships through its patented MPOP® platform, leading to improved lead quality, optimized ad spend, and clear ROI. They combine technology with strategic agency support to help dealerships increase sales opportunities and enhance online visibility.
Dealer Teamwork Brand Positioning
Dealer Teamwork positions itself as a hybrid SaaS and agency solution, offering patented automation for automotive digital marketing, enabling dealerships to optimize ad spend, generate leads, and prove ROI.
Top Competitors
Dealer.com
CDK Global
AutoLoop
Customer Sentiments
Customer sentiment appears positive, as the company addresses key frustrations of dealership marketing managers, GMs, and digital coordinators by offering an integrated platform, automation, and consolidated reporting that improves efficiency and provides clear ROI. The emphasis on 'coaching and strategic approach' suggests customer satisfaction with the guidance provided.
Actionable Insights
Highlight the direct correlation between MPOP® usage and increased sales/reduced costs in marketing materials to attract new dealerships.
Products and Features
Better Used Vehicle Marketing - Product Description
This product, 'Better Used Vehicle Marketing,' from DealerTeamwork.com, appears to be a solution designed to enhance the marketing efforts for used vehicles. While the provided URL path '/products/mpop/used-car-marketing' suggests it might be part of a broader 'mPOP' platform or offering, the primary focus is on improving how dealerships advertise and sell their pre-owned inventory. Given the limited text from the input, it likely encompasses features such as optimized online listings, targeted digital advertising, and perhaps tools for inventory management and pricing strategy to attract more buyers to used cars. The 'fca-meta.png' image in the main_image URL might hint at a focus or integration with FCA (Fiat Chrysler Automobiles) dealerships or standards, or it could simply be a generic placeholder. The core value proposition is to drive more engagement and sales for used vehicles.
Pros
- The product aims to significantly improve the visibility and appeal of used vehicle inventory online
- It likely leverages advanced digital marketing techniques to reach a broader and more targeted audience
- By streamlining marketing efforts, it can potentially lead to faster sales cycles and higher profit margins on used cars.
Cons
- Without more detailed information, it's difficult to ascertain specific cons, but potential drawbacks could include a steep learning curve for dealership staff
- Integration with existing dealership management systems might be complex or require additional setup
- The pricing model or ongoing subscription costs could be prohibitive for smaller dealerships with limited marketing budgets.
Alternatives
- Competitors in the automotive marketing space offer similar solutions, such as Cox Automotive with its various brands like Autotrader and Kelley Blue Book, providing robust used car listing and advertising platforms
- Dealer.com (another Cox Automotive brand) offers comprehensive digital marketing and website solutions specifically for dealerships
- Other alternatives include specialized automotive CRM and marketing automation platforms like VinSolutions or Elead, which often incorporate used vehicle marketing tools.
Company Updates
Latest Events at Dealer Teamwork
Dealer Teamwork Announces Executive Team Promotions for Gary ...
Apr 24, 2019 ... Dealer Teamwork promotes Gary Cootes and Joe Skar to new executive positions amid surging company growth and strategic restructuring.
View sourceAutomotive Webinars - Dealer Teamwork
Join Dealer Teamwork's CEO & Co-Founder, Sean Stapleton, and ProMax to discover 5 of the top ways to convert new automotive customers. Tuesday, September ...
View sourceThe Team Archives - Dealer Teamwork
Dealer Teamwork is thrilled to announce today that Peter Boesen is stepping into a new role as Vice President of Business Development on the company's ...
View sourceSchedule MPOP® Demo - Dealer Teamwork
See how streamlined your digital marketing could be! Schedule my Demo. First & Last Name ... Do more with less. Manage your most important digital channels with ...
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