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Key Competitors
Dealer.com
CDK Global
Dealer.com
Established market leader
Comprehensive product suite including websites and advertising
Strong reputation and brand recognition.
Potentially higher cost for services
Less agile than smaller
specialized competitors
Customer service sometimes criticized for scale.
Expansion into new digital retailing tools
AI-driven personalization for dealerships
Further integration with OEM programs.
Emerging niche competitors with specialized solutions
Dealerships bringing marketing in-house
Economic downturns affecting advertising budgets.
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