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Day Air Credit Union Target Audience
User Segments
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Age: 19
Gender: Female
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 21
Gender: Male
Occupation: University Student
Education: Bachelor's Degree
Aspiring Scholar Alex
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramTikTok
Goals
- Secure admission to a preferred university
- Find scholarships and financial aid to minimize college debt
- Learn effective study habits for challenging coursework.
Pain Points
- Overwhelm from college application process
- Limited understanding of complex financial aid options
- Balancing academic pressure with extracurricular activities.
Day Air Credit Union Geographic Distribution
Day Air Credit Union's operations are exclusively focused on the Miami Valley and Southwest Ohio, with no international presence. All users are in the US.
Top Countries
United States
100%
Canada
0%
United Kingdom
0%
Germany
0%
Australia
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Day Air targets medium-income households, with a focus on 3-4 person households and a significant number of 1-2 person households.
Employment Status
Income Distribution
Education Level
Day Air Credit Union Behavior Analysis
Behavior Profile
Online Banking
Mobile Banking
Financial Education
Digital Tools
Community Involvement
Student Needs
Small Business Operations
Personal Finance
Investment Planning
Career Development
Desktop Usage
Facebook Usage
LinkedIn Usage
YouTube Usage
Real Estate Interest
Automotive Trends
Credit Score Management
Device Breakdown
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