Day Air Credit Union : Market and Competitor Analysis

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www.daytonartinstitute.org

Day Air Credit Union is a member-owned financial institution headquartered in the Miami Valley, Ohio. They offer a comprehensive suite of financial products and services, including checking and savings accounts, loans, credit cards, and insurance. Committed to community development, Day Air emphasizes personalized service and competitive rates.

Company : Day Air Credit Union

Industry : Financial ServicesCredit UnionsBanking

Major Markets

United States

Canada

Mexico

Key Competitors

Wright-Patt Credit Union

Fifth Third Bank

PNC Bank

Day Air Credit Union Key Value propositions

Community Focus

Competitive Rates

Personalized Service

Financial Education

Day Air Credit Union Latest news

Day Air Credit Union | Perks Checking and Higher Dividends

Through our Socials, News and Events. Facebook ... This accolade is in recognition of Day Air's significant ... org | Routing Number: 242277808 | NMLS# 411837.

AirNow.gov

AirNow is your one-stop source for air quality data. Our recently redesigned site highlights air quality in your local area first, while still providing air ...

Joe Eckley, Author at Day Air Credit Union

Apr 15, 2023 ... Day Air Announces Plans for a New Butler Township Branch ... Day Air Recognized in S&P Global Market Intelligence Top ... 937-643-2160 | mail@dayair ...

Day Air Credit Union | LinkedIn

Jan 8, 2022 ... Skip to main content LinkedIn · Join now Sign in ... https://dayair.org. External link for Day Air ... View all updates, news, and articles. Join ...

Day Air Credit Union SWOT Analysis

Strengths

Strong community ties and local focus.Competitive interest rates and personalized service.Commitment to financial education and counseling.

Weaknesses

Limited geographical reach compared to larger banks.Potentially smaller marketing budget and brand awareness.May lack some advanced technological features of larger institutions.

Opportunities

Expand into underserved markets within their region.Partner with local businesses to offer tailored financial solutions.Leverage digital channels to enhance member experience and attract younger demographics.

Threats

Competition from larger national banks and financial institutions.Economic downturns can impact loan portfolios and member financial stability.Changing regulations and compliance requirements in the financial industry.

Top Marketing Strategies for Day Air Credit Union

Personalized User Onboarding

This strategy creates a tailored onboarding experience for new members, guiding them through Day Air's products and services. It helps improve member engagement, retention, and satisfaction by providing a smooth and personalized introduction to the credit union.

Leveraged Reciprocity

This strategy involves offering valuable content or resources to members, like financial education workshops or personalized financial advice, to build trust and loyalty. It encourages members to reciprocate by recommending Day Air to others, increasing referrals and brand advocacy.

Community Invitation via Cold Email

This strategy leverages Day Air's community focus by sending personalized cold emails to individuals in the Miami Valley, highlighting their local presence and commitment to community development. It aims to attract new members who value local institutions and personalized service.

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Day Air Credit Union User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Secure a low-interest loan to purchase a spacious and comfortable home for her growing family in a safe neighborhood with good schools
Open a college savings account for her two young children and consistently contribute to it to ensure their future educational needs are met without incurring excessive debt
Improve her credit score by 50 points within the next year to qualify for better interest rates on a mortgage and car loan.

Frustrations

Finding time in her busy schedule as a teacher and mother to visit the credit union during operating hours
Feeling overwhelmed by the complexities of different loan options and unsure which one best suits her financial situation
Worrying about unexpected expenses impacting her ability to save consistently for her children's education.

Name:

David Chen

Age :

25

Gender :

Male

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Find a financial advisor at the credit union who can provide personalized guidance on budgeting, investing, and planning for his future financial goals, such as buying a condo and starting a family
Obtain a low-interest credit card with rewards points or cash back that aligns with his lifestyle and spending habits, such as dining out and traveling
Automate his savings and bill payments through the credit union's online platform to ensure timely payments and avoid late fees, while also effortlessly contributing to his savings goals.

Frustrations

Encountering long wait times at the credit union during his lunch break or after work
Struggling to understand complex financial terms and concepts related to investing and retirement planning
Feeling like his current bank doesn't offer the personalized service or modern banking features he desires.

Name:

Maria Rodriguez

Age :

58

Gender :

Female

Occupation :

Registered Nurse

Industry :

Healthcare

Education :

Associate's Degree, Nursing

Preferred platforms

GOALS

Refinance her mortgage with Day Air Credit Union to secure a lower interest rate and potentially reduce her monthly mortgage payments as she approaches retirement
Explore different retirement savings plan options offered by the credit union and develop a solid strategy to ensure a comfortable and financially secure retirement within the next 5 years
Protect herself and her assets by obtaining life insurance and updating her will, ensuring peace of mind and financial security for her loved ones in case of unforeseen circumstances.

Frustrations

Navigating the complexities of the mortgage refinancing process and feeling overwhelmed by the paperwork and different loan options available
Feeling anxious about the stock market and unsure how to best invest her savings to achieve her desired retirement income
Finding a trustworthy and reliable financial advisor who understands her specific needs and concerns as she approaches retirement.

Day Air Credit Union Geographic and Demographic Insights

Geographic Insights: Day Air Credit Union primarily serves customers in the US, capturing 99% of the market. Canada and Mexico represent smaller markets, with 0.5% and 0.2% respectively.

Top Countries

United States
99%
Canada
0.5%
Mexico
0.2%
United Kingdom
0.1%
Germany
0.1%

Demographic Insights: Day Air Credit Union's target audience consists slightly more of females (52%) than males. The most represented age group is 25-34 (25%), followed by 35-44 (25%).

Age Distribution

Gender Distribution

Day Air Credit Union Socio-economic Profile

Household and Income Insights: The majority of Day Air Credit Union's target users fall within the 'Medium' income bracket (50%), followed by 'High' (30%). Households of 3-4 people are the most common (35%).

Educational and Employment Insights: The majority of target users are employed full-time (45%), followed by University or College graduates (60%), indicating a focus on financially stable individuals seeking growth.

Households Size

Income Distribution

Education Level

Employment Status

Day Air Credit Union Behavioral Insights

Interest-Based Insights: Target users are interested in local happenings, family activities, homeownership, improving financial literacy, small business support, community involvement, and education.

Technology and Social Media Usage: Users are active on Facebook, YouTube, and Instagram, primarily using Android and iOS devices along with desktops.

Interests

Local eventsFamily activitiesHomeownershipFinancial literacySmall businessCommunity involvementEducation

Device Breakdown

Social Media Usage

Day Air Credit Union Top Competitors

Competitor	Estimated market share	Top domains
Wright-Patt Credit Union	30%	Credit Unions, Financial Services, Banking
Fifth Third Bank	40%	Banking, Financial Services, Consumer Lending
PNC Bank	29.5%	Banking, Financial Services, Investments

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