Top Marketing Strategies for Charleston Battery

Charleston Battery User Persona

Name:

Ethan Miller

Age :

32

Gender :

Male

Occupation :

Marketing Manager

Industry :

Sports Marketing

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Seeking memorable experiences with friends at live sporting events
• Wants to discover local events and activities to enjoy on weekends
• Hopes to network and connect with other professionals in the Charleston area

Frustrations

• Finding time in a busy schedule to attend all the events that interest him
• Coordinating with friends who have different schedules and preferences
• Limited budget for entertainment expenses, seeking affordable options

Name:

Sarah Thompson

Age :

28

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Finding fun and educational activities for her family, especially on weekends
• Wants to create lasting memories with her children through unique experiences
• Seeks family-friendly events that cater to different age groups

Frustrations

• Dealing with limited weekend time for family activities due to lesson planning and grading
• Finding age-appropriate activities that both her young children and preteen nephews will enjoy
• Worrying about the cost of entertainment for the whole family, seeking affordable options

Name:

David Lee

Age :

24

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Discovering new and exciting events happening in Charleston beyond his usual routine
• Wants to explore the local food scene and attend unique events like food festivals
• Hoping to expand his social circle and meet people with shared interests

Frustrations

• Feeling overwhelmed by the sheer number of events and activities available in Charleston
• Staying up-to-date on the latest happenings and discovering hidden gems
• Limited opportunities to socialize and meet new people outside of work and online communities

Charleston Battery Geographic and Demographic Insights

Geographic Insights: Charleston Battery's primary market is the United States, with a significant majority of users located there. Canada, the UK, Germany, and Brazil represent smaller international markets.

Demographic Insights: The target audience skews slightly male and falls mostly within the 18-34 age range, reflecting a younger demographic interested in sports and entertainment.

Charleston Battery Socio-economic Profile

Household and Income Insights: The target audience predominantly consists of households of 3-4 people with medium income levels, suggesting families and young professionals as key demographics.

Educational and Employment Insights: The majority of target users are employed full-time and have some level of college or university education, indicating a working and educated demographic.

Charleston Battery Behavioral Insights

Interest-Based Insights: Target users enjoy diverse interests including sports, family activities, live entertainment, local events, and outdoor recreation.

Technology and Social Media Usage: Users are highly active on social media, especially Instagram and YouTube. While they use various devices, mobile usage is more prevalent than desktop.

Charleston Battery Top Competitors