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City of Cupertino Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Software Engineering Manager

Education: Master's Degree, Computer Science

Age: 42

Gender: Male

Occupation: Biotech Research Scientist

Education: Doctorate Degree, Biotechnology

Age: 35

Gender: Male

Occupation: Product Manager, AI

Education: Master's Degree, Business Administration

Sophia Chen

Sophia Chen

Age: 38
Gender: Female
Occupation: Software Engineering Manager
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeFacebook

Goals

  • Ensure my children attend the best public schools in Cupertino to secure their future academic success
  • Actively engage in local community initiatives to improve neighborhood quality and safety
  • Streamline interactions with city services for permits and information, leveraging online platforms efficiently.

Pain Points

  • Difficulty finding detailed, up-to-date information on city development projects and their impact on local traffic
  • Long wait times or complex processes for obtaining necessary permits for home renovations
  • Limited opportunities for families to connect with diverse community groups and volunteer initiatives.

City of Cupertino Geographic Distribution

Primarily serves residents and businesses within Cupertino, California, United States, with minimal international engagement.

Top Countries

United States flag

United States

99.5%
Canada flag

Canada

0.1%
Mexico flag

Mexico

0.1%
India flag

India

0.1%
China flag

China

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be in larger households with a significant proportion having high income levels, reflecting Cupertino's affluent nature.

Employment Status

Income Distribution

Education Level

City of Cupertino Behavior Analysis

Behavior Profile

Online Services
Civic Engagement
Tech-Savvy
Community Events
Local News
Information Seeking
Permit Applications
Social Media
Mobile Access
Transparency
Recreational Activities
Digital Adoption
Volunteering
Reporting Issues
Attending Meetings
Family-Friendly

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