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The Financial Times (FT) is a reputable global news organization offering a range of subscription plans to access its digital and print content. Their offerings include in-depth analysis, expert opinions, curated newsletters, and access to digital replicas of their print editions. The FT covers a wide array of topics, including markets, technology, life and arts, climate, work and careers, and world news.
Company : The Financial Times
Industry : News and MediaFinancial JournalismBusiness Information
The Financial Times Key Value propositions
The Financial Times Latest news
Financial Times
Top stories. Warning shots fired at North Korean soldiers crossing demilitarised zone. FT live news · Warning shots fired at North Korean soldiers crossing ...
Business school rankings from the Financial Times - FT.com
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The Financial Times and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice.
Financial Times (@FT) / X
Big stories and breaking news headlines as they are published on http://FT.com. Register here to access free articles: https://ft.com/register?segmentid= ...
The Financial Times SWOT Analysis
Strengths
Strong brand reputationHigh-quality journalismLoyal subscriber base
Weaknesses
Premium pricingCompetition from free newsDependence on digital advertising
Opportunities
Expand into emerging marketsDevelop innovative digital productsPartnerships and acquisitions
Threats
Declining print readershipEconomic downturnsSpread of misinformation
Top Marketing Strategies for The Financial Times
The Financial Times User Persona
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Preferred platforms
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The Financial Times Geographic and Demographic Insights
Geographic Insights: The FT has a strong presence in major financial hubs, with the US and UK being the top markets. They have significant user bases in Asia-Pacific too.
Top Countries
United States
35.2%
United Kingdom
20.7%
Singapore
10.2%
Hong Kong
8.9%
Australia
5%
Demographic Insights: The FT's primary audience is 35-54 year olds, with a skew towards male users, reflecting their professional focus.
Age Distribution
Gender Distribution
The Financial Times Socio-economic Profile
Household and Income Insights: FT users typically come from households of 2-4 people with medium to high income levels, indicative of their financial stability.
Educational and Employment Insights: The majority of FT's readership are employed full-time, likely in professional roles, with university or postgraduate degrees.
Households Size
Income Distribution
Education Level
Employment Status
The Financial Times Behavioral Insights
Interest-Based Insights: FT readers show diverse interests encompassing travel, technology, luxury goods, reflecting their affluent lifestyles and global outlook.
Technology and Social Media Usage: FT users prefer professional platforms like LinkedIn and Twitter. Their device usage is balanced between desktop and mobile.
Interests
Device Breakdown
Social Media Usage
The Financial Times Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Bloomberg | 30.5% | Financial News, Data Analysis, Market Insights |
| The Wall Street Journal | 25.3% | Business News, Financial Markets, Global Economics |
| Reuters | 15.2% | News Agency, Financial Data, Breaking News |
