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City of Sunnyvale
City of Santa Clara
Top Marketing Channels
City of Sunnyvale
- Website
- Examples: sunnyvale.ca.gov/departments, sunnyvale.ca.gov/news, sunnyvale.ca.gov/events
- Campaigns: Online Service Portal Promotion, Community News Updates, Event Calendar Highlights
- Social Media
- Examples: Facebook, Twitter, Instagram
- Campaigns: Public Safety Announcements, Parks & Recreation Programs, Local Business Spotlight
- Email Newsletters
- Examples: Departmental Updates, City Council Agendas, Emergency Alerts
- Campaigns: Sunnyvale Connect Newsletter, Council Meeting Summaries, Emergency Preparedness Campaigns
Top Sales Channels
- Permit & Licensing Offices
- Building permits, Business licenses, Special event permits
- Streamline Permit Application Process, Business Registration Drive, Event Planning Assistance
- Community Centers & Facilities
- Class registrations, Facility rentals, Event ticket sales
- Summer Camp Enrollment, Senior Program Sign-ups, Venue Booking Promotions
- Online Service Portals
- Utility bill payments, Fine payments, Program registrations
- Online Payment Convenience, Early Bird Registration Discounts, Digital Service Adoption
City of Cupertino SWOT Analysis
Strengths
Comprehensive online services
Active community engagement
Diverse recreational programs
Weaknesses
Potential for bureaucratic processes
Website navigation complexity
Information accessibility for specific demographics
Opportunities
Leverage technology for service delivery
Attract new residents/businesses
Expand community outreach
Threats
Competition from neighboring cities
Infrastructure maintenance challenges
Economic fluctuations impacting services
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