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Crayon is a competitive intelligence software company that helps businesses track, analyze, and act on competitor insights. Their platform uses AI to automate competitor monitoring, deliver real-time intel, and create battlecards to empower sales teams. Crayon aims to streamline competitive intelligence processes, improve win rates, and provide a sustainable competitive advantage.
Company : Crayon
Industry : Competitive IntelligenceSaaSMarket Research
Crayon Key Value propositions
Crayon Latest news
Crayon.co
Crayon is a competitive intelligence platform that monitors your competitors and enables your sales team with real-time intelligence.
Crayon: Optimize Your Cloud Technologies
AI Readiness; Data & AI Innovation. Crayon is a full-service consulting company that advocates for our customers, wherever ...
90% of Businesses Say Their Industry Has Become More ... | Crayon
Jan 14, 2020 ... 90% of Businesses Say Their Industry Has Become More Competitive, New Benchmark Study Finds. Crayon's annual State of Competitive Intelligence ...
Crayon | LinkedIn
Jun 29, 2018 ... We believe in the power of technology to drive the greater good. Crayon is a global, people-first, vendor-agnostic company headquartered in Oslo ...
Crayon SWOT Analysis
Strengths
Strong AI-powered platform for competitor monitoring and analysis.Focus on sales enablement with battlecard integration and win/loss analysis.Established customer base and positive industry reputation.
Weaknesses
Potential challenges in differentiating from growing competition.Reliance on B2B SaaS market, subject to economic fluctuations.Pricing not readily available, potentially hindering transparency.
Opportunities
Expand into new markets and verticals beyond B2B SaaS.Develop partnerships with complementary sales and marketing technology providers.Offer additional features, such as predictive analytics and market trend forecasting.
Threats
Intense competition from established players and emerging startups.Rapidly evolving technology landscape requiring continuous innovation.Economic downturns potentially impacting customer acquisition and retention.
Top Marketing Strategies for Crayon
Crayon User Persona
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Crayon Geographic and Demographic Insights
Geographic Insights: Crayon's primary market is the United States, followed by the United Kingdom and Canada. They also have a presence in Australia and Germany.
United States
50%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Crayon's target audience is primarily professionals aged 25-44, with a slight skew towards males. This aligns with the demographics of decision-makers in B2B SaaS.
Crayon Socio-economic Profile
Household and Income Insights: Crayon's target users typically fall within the middle-income bracket and have an average household size of 3-4 members.
Educational and Employment Insights: Crayon's target users are highly educated, with a majority holding a university or college degree and working full-time, often in managerial or executive roles.
Crayon Behavioral Insights
Interest-Based Insights: Crayon's target audience shows strong interest in technology, business news, marketing, sales, SaaS, data analysis, and competitive strategy.
Technology and Social Media Usage: Crayon's audience primarily uses desktop devices and favors LinkedIn, Twitter, and YouTube for professional networking and information consumption.
Crayon Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Klue | 25.5% | Competitive Intelligence, Sales Enablement, Market Analysis |
Gong | 35% | Conversation Intelligence, Sales Coaching, Revenue Intelligence |
Kompyte | 15.5% | Competitive Analysis, Market Intelligence, Sales Battlecards |