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Crayon Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Director of Product Marketing
Education: Master's Degree, Business Administration
Age: 45
Gender: Male
Occupation: Head of Competitive Intelligence
Education: Bachelor's Degree, Marketing
Age: 33
Gender: Female
Occupation: Sales Enablement Manager
Education: Bachelor's Degree, Communications
Sarah Chen
Goals
- Increase competitive win rates for key products
- Ensure sales teams are equipped with real-time, actionable competitive intelligence
- Prove the ROI of competitive intelligence initiatives to executive leadership.
Pain Points
- Lack of centralized, real-time competitive insights for sales
- Manual and time-consuming competitive research processes
- Difficulty in measuring the direct impact of competitive enablement on revenue.
Crayon Geographic Distribution
Crayon's primary market is the US, followed by Canada and the UK, reflecting a strong presence in North American and European B2B sectors. Other key markets include Australia and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically have 2-4 person households, indicating established professionals. A large majority are high-income earners, consistent with senior roles.
Employment Status
Income Distribution
Education Level
Crayon Behavior Analysis
Behavior Profile
Device Breakdown
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