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Clear Skye is a software company that provides identity security and governance solutions built natively on the ServiceNow platform. They offer a suite of products designed to streamline and automate identity governance processes, including access review, access request, identity lifecycle management, and integrations with security operations and risk management modules. Clear Skye aims to simplify identity governance, improve security, and reduce costs for organizations using ServiceNow.
Company : Clear Skye
Industry : CybersecurityIdentity GovernanceSoftware as a Service (SaaS)
Clear Skye Key Value propositions
Clear Skye Latest news
Clear Skye Closes in on 5x Growth in 2021 with Innovative New ...
Jan 11, 2022 ... "Managing identity natively on the ServiceNow platform was important to us, as it reduces complexity and risk associated with data migrations ...
ClearSky Health: Home
ClearSky Health is a premier rehabilitative healthcare provider, dedicated to healing and transforming the lives of individuals living with disabling injuries ...
ITSM Named a Top Choice for Managing Identity
May 10, 2022 ... ITSM Named a Top Choice for Managing Identity in the Enterprise, but Email and Spreadsheets are Close Behind, New Research Finds.
WHITE PAPER
Visit clearskye.com for the big picture. Page 5 ... In addition, recent updates to Clear Skye IGA enable the use of ServiceNow's IntegrationHub spokes as Clear.
Clear Skye SWOT Analysis
Strengths
Native ServiceNow integration, leveraging existing customer base.Strong focus on automation, streamlining complex processes.Comprehensive solution addressing security, governance, and compliance.
Weaknesses
Reliance on ServiceNow ecosystem may limit reach to non-users.Relatively new entrant compared to established competitors.Market perception as a niche player may require broader positioning.
Opportunities
Expand partnerships within the ServiceNow ecosystem.Target specific industries with tailored solutions.Develop innovative features leveraging AI and ML for proactive security.
Threats
Competition from established IAM and cybersecurity vendors.Evolving regulatory landscape requiring continuous product adaptation.Potential security vulnerabilities within the ServiceNow platform itself.
Top Marketing Strategies for Clear Skye
Personalized User Onboarding
Clear Skye can dramatically reduce churn and increase user engagement by offering a personalized onboarding experience. This tailored approach ensures users understand the platform's value and can quickly achieve their goals, increasing the likelihood of long-term adoption.
Content-Specific Call-to-Action Optimization
Clear Skye can optimize its calls to action (CTAs) based on the specific content a user is interacting with, leading to a more relevant and effective user experience. By tailoring CTAs to the user's stage in the funnel, they can drive conversions and increase sales.
Product Benefit Reinforcement in Onboarding
Clear Skye can strengthen the onboarding process by consistently reinforcing the key benefits of its platform throughout the user journey. This constant reminder of the platform's value will help users understand how Clear Skye addresses their needs and ultimately lead to greater satisfaction and retention.
Clear Skye User Persona
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Clear Skye Geographic and Demographic Insights
Geographic Insights: Clear Skye's primary market is the United States, followed by the United Kingdom and Germany, reflecting the adoption of ServiceNow and cybersecurity solutions in these regions.
Top Countries
United States
60%
United Kingdom
15%
Germany
7.5%
Canada
5%
Australia
2.5%
Demographic Insights: Clear Skye's target audience consists mainly of males aged 35-44, reflecting the demographics of IT and cybersecurity professionals.
Age Distribution
Gender Distribution
Clear Skye Socio-economic Profile
Household and Income Insights: Clear Skye's target users typically fall within the medium to high-income brackets and have average household sizes, aligning with their professional profiles.
Educational and Employment Insights: Clear Skye's users are primarily employed full-time, reflecting the nature of their professions. They are highly educated, with a majority possessing university or college degrees.
Households Size
Income Distribution
Education Level
Employment Status
Clear Skye Behavioral Insights
Interest-Based Insights: Clear Skye's target audience shows interest in cybersecurity, data privacy, and technology, reflecting their professional focus and the need for secure IT solutions.
Technology and Social Media Usage: The target audience prefers desktop devices and utilizes professional platforms like LinkedIn and YouTube for information, aligning with their roles.
Interests
Device Breakdown
Social Media Usage
Clear Skye Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| SailPoint | 35% | Identity Governance, Access Management, Compliance |
| CyberArk | 25.5% | Privileged Access Management, Security Operations, Threat Protection |
| Saviynt | 18.5% | Cloud Security, Identity Analytics, Risk Management |
