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Coursera Target Audience
User Segments
Age: 26
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Business Administration
Age: 28
Gender: Male
Occupation: Software Developer
Education: Master's Degree, Computer Science
Age: 24
Gender: Female
Occupation: Healthcare Administrator
Education: Bachelor's Degree, Public Health
Priya Sharma
Goals
- To gain new, in-demand skills in data analytics or digital marketing to transition into a more specialized role within the tech industry
- To secure a higher-paying position that offers greater career growth opportunities and challenges
- To build a professional network within her target industry to facilitate job search and knowledge sharing.
Pain Points
- Difficulty finding entry-level roles that align with her desired career path without extensive prior experience
- Limited time outside of her full-time job to dedicate to intensive upskilling and certification programs
- Uncertainty about which specific skills and certifications are most valued by employers in her target new industry.
Coursera Geographic Distribution
Coursera has a strong global presence, with significant user bases in the US and India, indicating a broad international appeal for its online learning offerings.
Top Countries
United States
India
Brazil
Mexico
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Coursera appeals most to medium-income individuals in 2-4 person households, indicating a focus on professionals and families investing in education.
Employment Status
Income Distribution
Education Level
Coursera Behavior Analysis
Behavior Profile
Device Breakdown
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