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Coursera Target Audience

Coursera targets individuals seeking professional development, career changers, and businesses of all sizes. They also target educational institutions and governments looking to provide their students or workforce with in-demand skills. Their diverse target audience reflects their commitment to accessible and impactful learning experiences for individuals and organizations.

User Segments

Coursera Geographic Distribution

Coursera's top markets are primarily English-speaking countries with strong economies and a high demand for online education.

Top Countries

United States flag

United States

35.2%
India flag

India

15.7%
United Kingdom flag

United Kingdom

8.9%
Canada flag

Canada

6.5%
Australia flag

Australia

5.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Coursera attracts users across various household sizes and a significant portion falls within the middle-income bracket.

Employment Status

Income Distribution

Education Level

Coursera Behavior Analysis

Behavior Profile

Device Breakdown

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