Find stats on top websites
Major Markets
United States
India
BrazilKey Competitors
Select a competitor
edX
Udemy
LinkedIn Learning
Top Marketing Channels
edX
- Social Media Marketing
- Examples: Facebook, LinkedIn, Twitter
- Campaigns: Upskill Your Career, Learn for a Better Future, Data Science & AI Programs
- Content Marketing
- Examples: Blog posts, Learner success stories, Free course previews
- Campaigns: Pathways to Professional Growth, EdX Insights, Future-Proof Your Skills
- Email Marketing
- Examples: New course announcements, Weekly newsletter, Discount offers
- Campaigns: New Courses Alert, Weekly Learning Digest, Fall Enrollment Savings
Top Sales Channels
- Direct-to-Consumer Sales
- edX.org website, Course enrollment pages, Verified Certificate purchases
- Enroll Now & Save, Elevate Your Career, Get Your Verified Certificate
- B2B Sales (edX for Business)
- Sales team outreach, Partnership proposals, Custom program development
- Upskill Your Workforce, Enterprise Learning Solutions, Build a Skilling Strategy
- University Partnerships
- Collaboration with academic institutions, Joint degree programs, MicroBachelors/MicroMasters
- Expand Your Curriculum, Partner for Online Degrees, Bridging Academia and Industry
Coursera SWOT Analysis
Strengths
Strong academic partnerships
High-quality university content
Reputation for rigorous learning
Weaknesses
Higher course prices than some competitors
Less focus on short
vocational skills
Potentially overwhelming course catalog for beginners
Opportunities
Growing demand for online degrees
Expansion into new global markets
Integration of AI in learning delivery
Threats
Intense competition from other MOOC providers
Rapid changes in industry skill demands
Maintaining perceived value of certificates against degrees
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