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Executive Summary
Bisk is an online program management (OPM) company that partners with universities and corporations to deliver digital learning experiences. For universities, Bisk offers services such as strategic planning, marketing, recruitment and enrollment, learning design, and student support to help them launch and scale online programs. For corporations, Bisk provides corporate learning and training solutions through its Bisk Amplified network, offering access to online degrees and certificates from top universities. Bisk has been in operation since 1971 and has facilitated over 1 million enrollments for online programs.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Bisk Top Products
Brand Positioning
Bisk positions itself as a comprehensive online program management (OPM) provider for universities and corporations, offering end-to-end solutions from strategic planning to student support, leveraging its extensive experience and established network to deliver quality digital learning experiences.
Customer Sentiments
Customer sentiment is likely positive due to Bisk's long-standing experience and comprehensive service offerings, facilitating over 1 million enrollments; however, the lack of pricing transparency could be a point of concern for potential clients.
Bisk Key Value Propositions
Bisk provides universities with strategic planning, marketing, and student support to expand their online programs, while offering corporations access to online degrees and certificates from top universities for workforce development; this helps universities grow and corporations upskill their employees.
Bisk SWOT Analysis
Strengths
Extensive experience since 1971.
Comprehensive service offerings.
Established network of universities.
Weaknesses
Lack of pricing transparency.
Reliance on university partnerships.
Market share not clearly defined.
Opportunities
Growing demand for online education.
Expanding corporate learning market.
Partnerships with reputable universities.
Threats
Increasing competition in the OPM space.
Changing regulations in online education.
Economic downturns impacting education budgets.
Bisk operates in the online education and corporate training industry. Specifically, it focuses on online program management (OPM) for universities and workforce development solutions for businesses. Their domain includes higher education, corporate learning, and digital learning experiences.
Market Growth Stage
Pace of Market Growth
Bisk Target Audience
Geographic Insights
The primary market for Bisk is the United States (60%), followed by the United Kingdom (15%). Canada, Australia, and India represent smaller but significant markets, indicating a global reach focused on English-speaking countries.
Top Countries
United States
60% market share
United Kingdom
15% market share
Canada
10% market share
Australia
8% market share
India
7% market share
Bisk Audience Segments
Bisk's target audience includes universities seeking to expand their online program offerings and corporations aiming to enhance employee skills and knowledge. For universities, Bisk targets institutions looking for assistance with strategic planning, marketing services, recruitment and enrollment, corporate learning, learning design, and student support. The target audience includes non-profit universities. For corporations, Bisk targets businesses seeking corporate learning and training solutions, with a focus on improving talent development and achieving specific business outcomes. These businesses range from large enterprises like Boeing, PWC, Bank of America, and Verizon to other organizations looking to invest in their employees' education.
University Administrator - Online Program Expansion
35-60 years
Male • Female
United States • Canada • United Kingdom
Corporate L&D Manager - Upskilling Workforce
30-55 years
Male • Female
United States • Europe • Asia
University Marketing Director - Online Program Promotion
28-45 years
Male • Female
United States
Corporate Executive - Talent Development Strategy
40-65 years
Male • Female
United States • Canada
University Student Support Manager - Online Student Success
25-50 years
Male • Female
United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Bisk
Interactive ROI Calculator
Develop an interactive ROI calculator that allows universities and corporations to estimate the potential return on investment from partnering with Bisk for online program management or corporate training. This will help prospective clients visualize the value proposition and justify their investment in Bisk's services.
Learn morePersonalized User Onboarding
Implement a personalized onboarding experience for both university partners and corporate clients using Bisk Amplified. Tailoring the onboarding process to their specific needs and goals will improve user engagement and increase the likelihood of long-term partnership success.
Learn moreLeverage User-Generated Content (UGC)
Encourage university partners and corporate clients to share their success stories and testimonials in the form of case studies, videos, and blog posts. Showcasing real-world examples of the impact of Bisk's services will build credibility and attract new clients by demonstrating tangible results.
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