Bisk : Market and Competitor Analysis

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Bisk is a leading provider of online education and program management solutions for universities and corporations. They partner with institutions to deliver high-quality online degree and certificate programs, leveraging their expertise in technology, marketing, and student support. Bisk has a long history in distance learning, dating back to 1971, and has facilitated over a million enrollments worldwide.

Company : Bisk

Industry : Online EducationE-LearningProgram Management

Major Markets

United States

India

United Kingdom

Key Competitors

Coursera

edX

Udacity

Bisk Key Value propositions

Online Programs

Corporate Training

University Partnerships

Student Support

Bisk Latest news

Bisk | Online Learning Solutions for Universities and Corporations

Bisk is an online learning services provider that partners with top universities and corporations to deliver exceptional online education to students.

Amanda Bisk (@amandabisk) • Instagram photos and videos

644K Followers, 842 Following, 3690 Posts - Amanda Bisk (@amandabisk) on Instagram: " I help you train better •Exercise Physiologist ...

Press Releases Archive - Bisk

Skip to main content. For Universities · For Business · About · Leadership Team · Resources ... Bisk Launches Three New Online Executive Education Certificates in ...

Bisk Launches Three New Online Executive Education Certificates ...

Jun 14, 2024 ... TAMPA, FL/ June 13, 2024 — Bisk, a pioneer in online and corporate education, is expanding its partnership with Emory University, launching the ...

Bisk SWOT Analysis

Strengths

Established history and brand recognition.Strong university and corporate partnerships.Comprehensive suite of online learning services.

Weaknesses

Dependence on partner institutions.Competition from other online education providers.Potential challenges in adapting to evolving technology.

Opportunities

Expansion into new geographic markets.Development of innovative learning technologies.Growth in demand for online education and upskilling.

Threats

Changes in government funding for education.Economic downturns impacting corporate training budgets.Rapid technological advancements requiring continuous adaptation.

Top Marketing Strategies for Bisk

Strategic Partnerships and Co-Branding

Bisk can form strategic partnerships with industry leaders and professional organizations to offer joint programs and co-branded learning experiences. This will attract a larger audience and enhance credibility within specific industries.

Leveraging Data Analytics for Personalized Learning Experiences

Bisk can leverage data analytics to personalize learning pathways and recommendations for students, improving program completion rates and student satisfaction. This will enhance student engagement and drive positive word-of-mouth referrals.

Building a Strong Content Marketing and Thought Leadership Strategy

Bisk can establish thought leadership through high-quality content like webinars, articles, and podcasts. This will attract potential students and employers, positioning Bisk as a leading authority in the online education space.

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Bisk User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Advance her career to a director-level position by acquiring specialized digital marketing skills through an online MBA program
Expand her professional network by connecting with other professionals in the industry through online platforms and industry events
Increase her earning potential and job security by staying ahead of the curve in the rapidly evolving digital marketing landscape.

Frustrations

Balancing demanding work schedule with online coursework and family commitments
Feeling limited in her current role due to a lack of advanced digital marketing expertise
Struggling to find trustworthy and credible online education programs that fit her busy schedule.

Name:

David Kim

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor of Science, Computer Science

Preferred platforms

GOALS

Transition into a leadership role within his current company by gaining management skills through an online leadership development program
Enhance his technical skills and stay competitive in the job market by pursuing online certifications in emerging technologies like cloud computing or artificial intelligence
Improve his problem-solving abilities and gain a deeper understanding of software development principles through online courses and workshops.

Frustrations

Lack of time for professional development due to long working hours and personal commitments
Difficulty finding relevant and high-quality online learning resources that cater to his specific learning style
Feeling stagnant in his career progression and lacking the necessary leadership skills to move into a managerial position.

Name:

Maria Garcia

Age :

35

Gender :

Female

Occupation :

Registered Nurse

Industry :

Healthcare

Education :

Associate Degree in Nursing

Preferred platforms

GOALS

Advance her nursing career by obtaining a Bachelor of Science in Nursing (BSN) degree through an online program while working full-time
Enhance her patient care skills and knowledge by taking online courses on specialized areas of nursing, such as critical care or gerontology
Increase her earning potential and job security within the healthcare field by earning higher credentials and staying updated with the latest advancements in nursing practices.

Frustrations

Managing the demands of a full-time nursing job with the rigors of an online degree program
Balancing family responsibilities with online coursework and clinical rotations
Overcoming the financial burden of pursuing higher education while managing existing financial obligations.

Bisk Geographic and Demographic Insights

Geographic Insights: Bisk's primary market is the United States, capturing 70% of users. India is a secondary market with 10% user share, reflecting the global demand for online education.

Top Countries

United States
70%
India
10%
United Kingdom
5%
Canada
5%
Australia
5%

Demographic Insights: The target users for Bisk are primarily aged 25-34, indicating a focus on working professionals seeking career advancement. Males slightly outnumber females in user demographics.

Age Distribution

Gender Distribution

Bisk Socio-economic Profile

Household and Income Insights: Bisk's target market predominantly comprises individuals from households of 2-4 members with medium income levels, aligning with their focus on working professionals.

Educational and Employment Insights: A majority of Bisk's target users are employed full-time and possess university or college degrees, indicating a focus on professionals seeking further education.

Households Size

Income Distribution

Education Level

Employment Status

Bisk Behavioral Insights

Interest-Based Insights: Bisk's target audience shows interest in career development, online learning, technology trends, business insights, professional networking, industry events, and leadership growth.

Technology and Social Media Usage: The target users favor LinkedIn, YouTube, and Instagram, primarily using desktops and mobile devices for online engagement.

Interests

Career DevelopmentOnline LearningTechnology NewsBusiness TrendsProfessional NetworkingIndustry EventsLeadership Development

Device Breakdown

Social Media Usage

Bisk Top Competitors

Competitor	Estimated market share	Top domains
Coursera	35%	Online Courses, Professional Certificates, Degree Programs
edX	30%	Online Courses, Microcredentials, University Partnerships
Udacity	15%	Tech Skills, Nanodegree Programs, Career Services

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