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Bisk is a leading online program management (OPM) company that partners with accredited universities to develop, market, and deliver high-quality online degree and certificate programs. They provide a comprehensive suite of services that enable institutions to expand their online learning footprint without significant upfront investment or internal resource strain. This includes expertise in instructional design, course development, cutting-edge learning technology platforms, sophisticated digital marketing and recruitment strategies, and dedicated student support services from inquiry to graduation. Essentially, Bisk acts as an extended arm of the university, handling the operational and technological complexities of online education, allowing universities to focus on academic quality and faculty engagement. Their value proposition centers on helping universities reach new student populations, diversify revenue streams, and enhance their brand in the increasingly competitive online education market.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Select a competitor

Keypath Education

Academic Partnerships

2U

Top Marketing Channels

Keypath Education

  • Content Marketing
  • Examples: White papers on online learning trends, Case studies of university partnerships, Blog posts on EdTech innovations
  • Campaigns: Future of Online Learning Series, Partner Success Spotlight, EdTech Insights Blog
  • Digital Advertising
  • Examples: Google Search Ads for 'OPM services', LinkedIn Sponsored Content targeting university administrators, Retargeting ads for website visitors
  • Campaigns: Expand Your Online Reach, Grow Enrollment with Keypath, Digital Transformation in Higher Ed
  • Social Media Marketing
  • Examples: LinkedIn thought leadership posts, Twitter discussions on higher ed news, University partner showcases on social media
  • Campaigns: Keypath Connect Series, University Spotlight, Shaping the Future of Learning

Top Sales Channels

  • Direct Sales Team
  • Outbound calls to university provosts, Personalized email outreach to deans, Scheduled virtual demos with decision-makers
  • Strategic Partnership Outreach, Online Program Consultation, Executive Briefing Series
  • Conferences & Events
  • Exhibiting at ASU+GSV Summit, Sponsoring UPCEA Annual Conference, Hosting private dinners with university leaders
  • Keypath Education Summit, Partnering for Growth Roadshow, Higher Ed Leaders Forum
  • Referral Programs
  • Incentivizing existing university partners for new leads, Leveraging industry consultants for introductions, Partnering with higher education associations for recommendations
  • Partner Referral Bonus, Consultant Collaboration Program, Association Endorsement Initiative

Bisk SWOT Analysis

Strengths

Strong focus on student outcomes and retention

Expertise in market research and program development

Global reach with partnerships in multiple countries

Weaknesses

May face challenges in differentiating from other OPMs

Potential for high upfront investment for universities

Reliance on a specific partnership model

Opportunities

Growing international demand for online education

Expansion into new program areas (e.g.

micro-credentials)

Leveraging AI for personalized learning pathways

Threats

Increased competition from insourcing by universities

Regulatory changes in online education

Economic downturn impacting university budgets

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