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Bisk Target Audience

Bisk's target audience includes universities seeking to expand their online program offerings and corporations aiming to enhance employee skills and knowledge. For universities, Bisk targets institutions looking for assistance with strategic planning, marketing services, recruitment and enrollment, corporate learning, learning design, and student support. The target audience includes non-profit universities. For corporations, Bisk targets businesses seeking corporate learning and training solutions, with a focus on improving talent development and achieving specific business outcomes. These businesses range from large enterprises like Boeing, PWC, Bank of America, and Verizon to other organizations looking to invest in their employees' education.

User Segments

Age: 48

Gender: Female

Occupation: Director of Online Programs and Strategy, University Administrator of large non-profit university in California offering bachelors, masters, and doctorate degrees and certificates completely online through various colleges of the university system. Some of the programs are seeing declining enrollments and increased costs and are in need of a turnaround and modernization strategy implementation. There is also a need to develop new in-demand programs and scale them rapidly with positive ROI. The university has an annual budget of $50 million for online education programs and technology initiatives. Sarah reports directly to the Vice President of Academic Affairs and has a team of 20 staff members overseeing marketing, technology, and student support operations. Key performance indicators (KPIs) for Sarah's role include enrollment numbers, student retention rates, program profitability, and overall student satisfaction with online programs. As Director of Online Programs, Sarah is required to develop strategic plans, lead cross-functional teams, allocate resources, manage budgets, and make data-driven decisions to ensure the success and sustainability of the university's online education initiatives. She also works closely with academic deans, faculty, and other stakeholders to align online programs with the university's mission, vision, and strategic goals. Additionally, Sarah represents the university at industry conferences and events to promote its online programs and network with other leaders in online education. She plays a crucial role in shaping the future of online education at the institution and ensuring that the university remains competitive in the ever-evolving digital learning landscape. She is focused on implementing best practices, promoting innovation, and fostering a culture of continuous improvement to enhance the quality and effectiveness of online programs. Sarah is also committed to promoting diversity, equity, and inclusion in online education and ensuring that all students have equal access to high-quality learning opportunities. She holds a doctorate in education and has over 15 years of experience in the field of online education. She is a member of several professional organizations, including the Online Learning Consortium and the National Association of Online Educators. She also serves on the advisory board of several educational technology companies. She is a frequent speaker at conferences and workshops on topics related to online education. Her research interests include online learning pedagogy, student engagement, and online program assessment. She has published numerous articles and book chapters on these topics. She is also the author of a book on online program development that has been widely adopted by universities across the country. Sarah is a recognized expert in online education and is passionate about helping universities develop high-quality, accessible, and affordable online programs that meet the needs of today's students. She is committed to promoting innovation and excellence in online education and ensuring that all students have the opportunity to succeed in the digital age. In her spare time, Sarah enjoys hiking, reading, and spending time with her family. She is married and has two children, ages 10 and 12. She lives in a suburban neighborhood near the university campus and is actively involved in her community, serving on the board of directors of several local nonprofit organizations. She is also a volunteer tutor at a local elementary school. Sarah is a dedicated professional and a caring individual who is committed to making a positive impact on the lives of others. She is a role model for aspiring educators and a valuable asset to the university and the broader online education community. She is a true leader in her field and is helping to shape the future of online education in the United States and beyond. Sarah reports directly to the Vice President of Academic Affairs and has a team of 20 staff members overseeing marketing, technology, and student support operations. Key performance indicators (KPIs) for Sarah's role include enrollment numbers, student retention rates, program profitability, and overall student satisfaction with online programs. As Director of Online Programs, Sarah is required to develop strategic plans, lead cross-functional teams, allocate resources, manage budgets, and make data-driven decisions to ensure the success and sustainability of the university's online education initiatives. She also works closely with academic deans, faculty, and other stakeholders to align online programs with the university's mission, vision, and strategic goals. Additionally, Sarah represents the university at industry conferences and events to promote its online programs and network with other leaders in online education. She plays a crucial role in shaping the future of online education at the institution and ensuring that the university remains competitive in the ever-evolving digital learning landscape. She is focused on implementing best practices, promoting innovation, and fostering a culture of continuous improvement to enhance the quality and effectiveness of online programs. Sarah is also committed to promoting diversity, equity, and inclusion in online education and ensuring that all students have equal access to high-quality learning opportunities. Sarah is described as a results-oriented, strategic, and innovative leader with a passion for education and technology, always seeking ways to improve outcomes for students and the institution. She also has great communication skills, able to collaborate with diverse groups of people, build strong relationships, and influence decision-making at the highest levels of the university system. She loves to travel for conferences.

Education: Doctorate Degree, Educational Leadership

Age: 52

Gender: Male

Occupation: Dean of Academic Affairs

Education: Doctorate Degree, Curriculum and Instruction

Age: 39

Gender: Male

Occupation: Online Program Manager

Education: Master's Degree, Information Technology

Dr. Sarah Johnson

Dr. Sarah Johnson

Age: 48
Gender: Female
Occupation: Director of Online Programs and Strategy, University Administrator of large non-profit university in California offering bachelors, masters, and doctorate degrees and certificates completely online through various colleges of the university system. Some of the programs are seeing declining enrollments and increased costs and are in need of a turnaround and modernization strategy implementation. There is also a need to develop new in-demand programs and scale them rapidly with positive ROI. The university has an annual budget of $50 million for online education programs and technology initiatives. Sarah reports directly to the Vice President of Academic Affairs and has a team of 20 staff members overseeing marketing, technology, and student support operations. Key performance indicators (KPIs) for Sarah's role include enrollment numbers, student retention rates, program profitability, and overall student satisfaction with online programs. As Director of Online Programs, Sarah is required to develop strategic plans, lead cross-functional teams, allocate resources, manage budgets, and make data-driven decisions to ensure the success and sustainability of the university's online education initiatives. She also works closely with academic deans, faculty, and other stakeholders to align online programs with the university's mission, vision, and strategic goals. Additionally, Sarah represents the university at industry conferences and events to promote its online programs and network with other leaders in online education. She plays a crucial role in shaping the future of online education at the institution and ensuring that the university remains competitive in the ever-evolving digital learning landscape. She is focused on implementing best practices, promoting innovation, and fostering a culture of continuous improvement to enhance the quality and effectiveness of online programs. Sarah is also committed to promoting diversity, equity, and inclusion in online education and ensuring that all students have equal access to high-quality learning opportunities. She holds a doctorate in education and has over 15 years of experience in the field of online education. She is a member of several professional organizations, including the Online Learning Consortium and the National Association of Online Educators. She also serves on the advisory board of several educational technology companies. She is a frequent speaker at conferences and workshops on topics related to online education. Her research interests include online learning pedagogy, student engagement, and online program assessment. She has published numerous articles and book chapters on these topics. She is also the author of a book on online program development that has been widely adopted by universities across the country. Sarah is a recognized expert in online education and is passionate about helping universities develop high-quality, accessible, and affordable online programs that meet the needs of today's students. She is committed to promoting innovation and excellence in online education and ensuring that all students have the opportunity to succeed in the digital age. In her spare time, Sarah enjoys hiking, reading, and spending time with her family. She is married and has two children, ages 10 and 12. She lives in a suburban neighborhood near the university campus and is actively involved in her community, serving on the board of directors of several local nonprofit organizations. She is also a volunteer tutor at a local elementary school. Sarah is a dedicated professional and a caring individual who is committed to making a positive impact on the lives of others. She is a role model for aspiring educators and a valuable asset to the university and the broader online education community. She is a true leader in her field and is helping to shape the future of online education in the United States and beyond. Sarah reports directly to the Vice President of Academic Affairs and has a team of 20 staff members overseeing marketing, technology, and student support operations. Key performance indicators (KPIs) for Sarah's role include enrollment numbers, student retention rates, program profitability, and overall student satisfaction with online programs. As Director of Online Programs, Sarah is required to develop strategic plans, lead cross-functional teams, allocate resources, manage budgets, and make data-driven decisions to ensure the success and sustainability of the university's online education initiatives. She also works closely with academic deans, faculty, and other stakeholders to align online programs with the university's mission, vision, and strategic goals. Additionally, Sarah represents the university at industry conferences and events to promote its online programs and network with other leaders in online education. She plays a crucial role in shaping the future of online education at the institution and ensuring that the university remains competitive in the ever-evolving digital learning landscape. She is focused on implementing best practices, promoting innovation, and fostering a culture of continuous improvement to enhance the quality and effectiveness of online programs. Sarah is also committed to promoting diversity, equity, and inclusion in online education and ensuring that all students have equal access to high-quality learning opportunities. Sarah is described as a results-oriented, strategic, and innovative leader with a passion for education and technology, always seeking ways to improve outcomes for students and the institution. She also has great communication skills, able to collaborate with diverse groups of people, build strong relationships, and influence decision-making at the highest levels of the university system. She loves to travel for conferences.
Education: Doctorate Degree, Educational Leadership
Industry: Higher Education
Channels: LinkedInYouTubeFacebook

Goals

  • Expand the university's online program offerings
  • Improve student enrollment and retention rates
  • Enhance the university's reputation in online education.

Pain Points

  • Difficulty in demonstrating ROI of online programs
  • Resistance to change from traditional faculty
  • Limited budget for marketing and recruitment.

Bisk Geographic Distribution

The primary market for Bisk is the United States (60%), followed by the United Kingdom (15%). Canada, Australia, and India represent smaller but significant markets, indicating a global reach focused on English-speaking countries.

Top Countries

United States flag

United States

60%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
India flag

India

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 2 (35%) or 3-4 (40%) people, and a majority have a medium income level (55%), suggesting a stable financial background capable of investing in education and training.

Employment Status

Income Distribution

Education Level

Bisk Behavior Analysis

Behavior Profile

Online Education
Corporate Training
Higher Education
Digital Transformation
Leadership Development
Educational Technology
Business Strategy
Upskilling
Reskilling
Professional Development
Online Learning
E-learning
LinkedIn
YouTube
Facebook

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