Bisk's primary target audience consists of established colleges and universities, ranging from large public institutions to smaller private universities. They specifically aim for institutions that recognize the growing demand for online education but may lack the specialized capabilities (technology, marketing, student support, instructional design) to effectively develop and manage high-quality online degree and certificate programs. This includes universities looking to launch new online programs, scale existing ones, or improve the student experience in their digital learning environments. Beyond degree programs, they also target institutions interested in professional development courses, corporate training, and executive education delivered online. The underlying need among this audience is a strategic partner to navigate the complexities of the online learning ecosystem, ultimately extending their reach, enhancing their brand, and increasing enrollment and revenue.