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Cornell University Target Audience

User Segments

Age: 17

Gender: Male

Occupation: High School Student

Education: High School

Age: 16

Gender: Female

Occupation: High School Student

Education: High School

Age: 17

Gender: Male

Occupation: High School Student

Education: High School

Aspiring Innovator Alex

Aspiring Innovator Alex

Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramTikTok

Goals

  • Gain admission to a top-tier university like Cornell to pursue advanced studies in technology and engineering
  • Develop cutting-edge skills and knowledge to innovate and contribute to significant technological advancements
  • Secure opportunities for research and internships that align with his passion for solving complex problems.

Pain Points

  • Feeling overwhelmed by the college application process and balancing academic rigor with extracurricular activities
  • Limited access to advanced research facilities or mentors outside of university settings
  • Worrying about the financial burden of higher education and securing adequate scholarships.

Cornell University Geographic Distribution

Cornell's primary user base is in the US, with significant international representation, especially from China and India, reflecting its global appeal.

Top Countries

United States flag

United States

75%
China flag

China

7%
India flag

India

4%
Canada flag

Canada

2.5%
South Korea flag

South Korea

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users often come from medium to high-income households, with families being key decision-makers for enrollment.

Employment Status

Income Distribution

Education Level

Cornell University Behavior Analysis

Behavior Profile

Research
Innovation
Academic
Learning
Engagement
Discovery
Collaboration
Community
Social Impact
Technology
Diversity
Inclusion
Networking
Publishing
Exploration
Studying
Attending
Applying

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