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Major Markets
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Harvard University
Stanford University
Yale University
Top Marketing Channels
Harvard University
- Social Media Marketing
- Examples: Instagram, Facebook, LinkedIn
- Campaigns: Harvard Admissions Stories, Alumni Spotlight Series, Research Breakthroughs Showcase
- Content Marketing (Digital)
- Examples: University Blog, Online Prospectus, Virtual Campus Tours
- Campaigns: Discover Harvard's Programs, Innovation Hub Features, Student Life Series
- Email Marketing
- Examples: Prospective Student Newsletter, Alumni Engagement Emails, Research Updates
- Campaigns: Application Deadline Reminders, Giving Tuesday Campaign, Harvard Global Initiatives
Top Sales Channels
- Admissions Office
- Personalized Info Sessions, Application Guidance, Financial Aid Consultations
- Early Action/Decision Enrollment Drive, Financial Aid Awareness, Transfer Student Pathway
- Campus Visits & Events
- Prospective Student Days, Open Houses, Departmental Visits
- Experience Harvard Weekend, Graduate Program Open House, Research Lab Tours
- Alumni Relations & Philanthropy
- Alumni Networking Events, Fundraising Galas, Donor Communication
- The Harvard Campaign, Class Reunion Giving, Endowment Growth Initiative
Cornell University SWOT Analysis
Strengths
Global brand recognition
Extensive alumni network
World-class faculty and research facilities
Weaknesses
Extremely high selectivity
Perceived exclusivity
High cost of attendance
Opportunities
Expand online learning programs
Increase global partnerships
Leverage research for commercialization
Threats
Intense competition from other elite universities
Shifting demographics in higher education
Economic downturns impacting donations
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