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CommerceRI Target Audience
The target audience for CommerceRI is broad but focused on businesses of all sizes and stages that have an interest in establishing or growing their operations within the state of Rhode Island. This includes existing Rhode Island businesses looking to expand, out-of-state businesses considering relocation or opening new branches, and startups seeking a supportive ecosystem. Specifically, they target industries that align with Rhode Island's economic development goals, which often include marine trades, advanced manufacturing, life sciences, tech, and tourism. The audience comprises both large corporations making strategic location decisions and smaller entrepreneurial ventures seeking resources and support for growth.
User Segments
Age: 52
Gender: Female
Occupation: Chief Operating Officer
Education: Master's Degree
Age: 45
Gender: Male
Occupation: Head of Global Real Estate
Education: Professional Degree
Age: 39
Gender: Female
Occupation: Director of Strategic Planning
Education: Bachelor's Degree
Eleanor Vance
Goals
- Successfully identify and secure a new operational hub that offers significant cost savings and improved logistical efficiencies
- Ensure the new location provides access to a highly skilled workforce to support future growth and innovation
- Navigate complex regulatory environments and secure favorable incentives for the company's expansion project.
Pain Points
- Difficulty in obtaining consolidated and clear information on state-specific incentives and regulations
- Time-consuming processes for site identification and due diligence with multiple stakeholders involved
- Lack of transparency regarding the long-term economic benefits and risks associated with potential relocation sites.
CommerceRI Geographic Distribution
Primarily focused on attracting businesses within the US, particularly those in close proximity to Rhode Island, with minimal international outreach.
Top Countries
United States
Canada
United Kingdom
Germany
China
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
High-income individuals, primarily in 3-4 person households, are target users, reflecting their business ownership and executive roles.
Employment Status
Income Distribution
Education Level
CommerceRI Behavior Analysis
Behavior Profile
Device Breakdown
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