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CommerceRI, also known as the Rhode Island Commerce Corporation, is the state's leading economic development organization. Its core mission is to foster job creation, stimulate economic growth, and attract new businesses to Rhode Island while supporting the expansion of existing ones. They act as a central resource for businesses, providing information on incentives, workforce development, site selection assistance, and various programs aimed at improving the state's business climate. They effectively market Rhode Island as a desirable location for business operations, highlighting its unique advantages and resources.
Major Markets
United States
Canada
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Massachusetts Office of Business Development
Connecticut Department of Economic and Community Development
New England Economic Development Association
Top Marketing Channels
Massachusetts Office of Business Development
- Digital Marketing
- Examples: Website content, SEO, Online ads
- Campaigns: MassWorks Infrastructure Program promotion, Massachusetts Growth Capital Fund awareness, Business Resource Guide launch
- Social Media Marketing
- Examples: LinkedIn posts, Twitter updates, Facebook campaigns
- Campaigns: Success Story Showcase, Doing Business in MA series, Workforce Development Initiatives
- Content Marketing
- Examples: Case studies, Whitepapers, Blog posts
- Campaigns: Why Massachusetts for Biotech, Manufacturing Innovation in MA, Navigating Business Incentives
Top Sales Channels
- Direct Outreach
- Cold calling, Email outreach, In-person meetings
- New Business Relocation Outreach, Expansion Opportunity Identification, Incentive Program Qualification
- Partnership Programs
- Referral networks, Joint events, Collaborative initiatives
- Local Economic Development Office Partnerships, Industry Association Collaborations, Chamber of Commerce Engagement
- Event Marketing
- Trade shows, Conferences, Business expos
- Invest in Massachusetts Summit, Annual Business Forum, Industry-Specific Networking Events
CommerceRI SWOT Analysis
Strengths
Strong state-backed resources
Access to diverse industries
Established reputation for innovation
Weaknesses
Potential bureaucratic hurdles
High cost of living/doing business
Competition from other states
Opportunities
Attract remote companies
Leverage advanced technology sectors
Global investment attraction
Threats
Economic downturns
Changing political landscape
Increased competition from other EDOs
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