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CommerceRI, also known as the Rhode Island Commerce Corporation, is the state's leading economic development organization. Its core mission is to foster job creation, stimulate economic growth, and attract new businesses to Rhode Island while supporting the expansion of existing ones. They act as a central resource for businesses, providing information on incentives, workforce development, site selection assistance, and various programs aimed at improving the state's business climate. They effectively market Rhode Island as a desirable location for business operations, highlighting its unique advantages and resources.

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Massachusetts Office of Business Development

Connecticut Department of Economic and Community Development

New England Economic Development Association

Top Marketing Channels

Massachusetts Office of Business Development

  • Digital Marketing
  • Examples: Website content, SEO, Online ads
  • Campaigns: MassWorks Infrastructure Program promotion, Massachusetts Growth Capital Fund awareness, Business Resource Guide launch
  • Social Media Marketing
  • Examples: LinkedIn posts, Twitter updates, Facebook campaigns
  • Campaigns: Success Story Showcase, Doing Business in MA series, Workforce Development Initiatives
  • Content Marketing
  • Examples: Case studies, Whitepapers, Blog posts
  • Campaigns: Why Massachusetts for Biotech, Manufacturing Innovation in MA, Navigating Business Incentives

Top Sales Channels

  • Direct Outreach
  • Cold calling, Email outreach, In-person meetings
  • New Business Relocation Outreach, Expansion Opportunity Identification, Incentive Program Qualification
  • Partnership Programs
  • Referral networks, Joint events, Collaborative initiatives
  • Local Economic Development Office Partnerships, Industry Association Collaborations, Chamber of Commerce Engagement
  • Event Marketing
  • Trade shows, Conferences, Business expos
  • Invest in Massachusetts Summit, Annual Business Forum, Industry-Specific Networking Events

CommerceRI SWOT Analysis

Strengths

Strong state-backed resources

Access to diverse industries

Established reputation for innovation

Weaknesses

Potential bureaucratic hurdles

High cost of living/doing business

Competition from other states

Opportunities

Attract remote companies

Leverage advanced technology sectors

Global investment attraction

Threats

Economic downturns

Changing political landscape

Increased competition from other EDOs

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