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Industry Landscape
The cloud computing industry is experiencing robust growth, driven by increasing digital transformation, the adoption of hybrid cloud models, and the demand for specialized services like FinOps and AI foundations. Businesses are heavily investing in cloud to optimize costs, enhance security, and accelerate innovation, with a strong focus on hyperscalers like AWS. The market is dynamic, with continuous advancements in AI, serverless computing, and edge computing.
Total Assets Under Management (AUM)
Public Cloud Services Market Size in United Kingdom
~30.4 billion USD (2023)
(20.1% CAGR)
- Driven by strong demand for Infrastructure-as-a-Service (IaaS).
- Continued growth in Software-as-a-Service (SaaS) adoption.
- Increased spending on Platform-as-a-Service (PaaS) for application development.
Total Addressable Market
67.5 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI
The integration of generative AI into cloud platforms will automate complex cloud management tasks, optimize resource allocation, and accelerate application development cycles through code generation and intelligent automation.
Serverless & Containerization
Further advancements in serverless computing and containerization technologies like Kubernetes will enable highly scalable, cost-efficient, and resilient applications with reduced operational overhead for developers.
Cloud Native Security Mesh
Moving beyond traditional perimeter security, a distributed security mesh will provide granular, identity-centric protection across heterogeneous cloud environments and microservices architectures.
Impactful Policy Frameworks
UK GDPR and Data Protection Act 2018 (continued enforcement)
While not new, the continued rigorous enforcement of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 mandates strict rules on how personal data is collected, processed, and stored by businesses operating in the UK.
This policy directly impacts businesses by increasing compliance requirements for data handling, necessitating robust cloud security and data governance practices, and driving demand for secure cloud solutions.
Online Safety Act 2023
The Online Safety Act 2023 places legal duties on online platforms and services, including cloud service providers that host user-generated content, to tackle illegal content and protect users, particularly children.
This act will require cloud providers and businesses using cloud services to implement more stringent content moderation and safety measures, affecting data storage, platform design, and legal liabilities.
Digital Markets, Competition and Consumers Bill (ongoing)
This bill aims to grant the Competition and Markets Authority (CMA) new powers to tackle anti-competitive practices in digital markets, including those dominated by large tech firms, potentially affecting cloud market dynamics and vendor lock-in.
This legislation could foster greater competition among cloud providers, potentially encouraging multi-cloud strategies and reducing vendor lock-in for businesses, and could impact pricing models or service offerings from hyperscalers.
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