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Executive Summary
BePresent is a mobile app designed to help users reduce screen time and develop a healthier relationship with technology. Recognizing the addictive nature of modern digital platforms and their detrimental effects on mental health, the company aims to empower individuals to reclaim their time and attention. The app employs psychology-based social gamification techniques, such as leaderboards, streaks, accountability partners, and real-life rewards, to motivate users to limit screen time and block distracting apps. BePresent helps users replace dopamine hits from scrolling with rewards for staying off their phones, making the process fun and engaging. It also offers features like app blocking and doomscrolling awareness reminders. Founded by Jack & Charles Winston, BePresent aims to combat the growing mental health crisis associated with excessive technology use and promote healthier digital habits for billions of people.
Industries
BePresent Top Products
Brand Positioning
BePresent positions itself as a solution to excessive screen time, utilizing psychology-based social gamification to motivate users towards healthier digital habits. It targets individuals seeking to reclaim time and improve mental health through engaging mobile app features.
Customer Sentiments
Customer sentiment is likely positive due to the app's focus on addressing a growing mental health concern and its unique gamified approach, but limited brand awareness may hinder wider adoption. Users appreciate the engaging features and social accountability, which help them reduce screen time and improve productivity.
BePresent Key Value Propositions
BePresent offers users a fun and engaging way to reduce screen time and improve mental health by leveraging gamification and social accountability. The app helps users replace the dopamine hits from scrolling with real-life rewards and a sense of community, promoting healthier digital habits.
BePresent SWOT Analysis
Strengths
Unique gamified approach.
Focus on social accountability.
Addresses a growing mental health concern.
Weaknesses
Limited brand awareness.
Dependence on user engagement for success.
Subscription pricing may deter some users.
Opportunities
Expansion into corporate wellness programs.
Partnerships with mental health organizations.
Development of new features based on user feedback.
Threats
Emergence of new competing apps.
Changes in user preferences and digital habits.
Data privacy and security concerns.
BePresent operates in the digital wellness industry, specifically focusing on screen time reduction and mindful technology use. It addresses the growing concern of phone addiction and its impact on mental health and productivity. The app falls under the broader categories of health and wellness, mobile applications, and self-improvement tools. It also touches on aspects of social networking and gamification to enhance user engagement and motivation.
Market Growth Stage
Pace of Market Growth
BePresent Target Audience
Geographic Insights
The primary market for BePresent is the United States, followed by the United Kingdom, Canada, Australia, and Germany. This distribution highlights a focus on English-speaking countries with high smartphone usage.
Top Countries
United States
40% market share
United Kingdom
20% market share
Canada
15% market share
Australia
10% market share
Germany
5% market share
BePresent Audience Segments
BePresent's primary target audience is broad, encompassing anyone who feels they spend too much time on their phone and wants to develop healthier digital habits. However, the company particularly focuses on Gen Z, as they are the most affected by compulsive phone usage and its negative health effects. According to BePresent's 2024 Digital Wellness Report, 83% of Gen Z believe they have an 'unhealthy' relationship with their phone. The secondary target audience includes adults of all ages who are struggling with screen time management, productivity, mental health issues related to phone usage, and those who are interested in improving their overall well-being through mindful technology use.
Gen Z Students
18-24 years
Male • Female
United States • Canada • United Kingdom
Young Professionals
25-35 years
Male • Female
New York • San Francisco • London
Established Adults
36-50 years
Male • Female
United States • Australia • Germany
Empty Nesters
51-65 years
Male • Female
Small Towns • Rural Areas • Suburbs
Digital Nomads
28-55 years
Male • Female
Global • Remote Communities • Digital Nomad Hotspots
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor BePresent
Personalized User Onboarding
Tailor the onboarding experience based on user behavior and demographics. This will improve user activation rates by showing relevant features and benefits, creating a more engaging introduction to BePresent.
Learn moreReactiva Email Campaign
Reach out to inactive users with personalized emails that highlight missed features and recent updates. Offer an incentive to return to the app to help re-engage users and decrease churn.
Learn moreProduct Benefit Reinforcement in Onboarding
Clearly and repeatedly communicate the key benefits of using BePresent during the onboarding process. This will ensure users understand how the app solves their problem of excessive screen time and motivates them to use it consistently.
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