Top Marketing Strategies for BePresent

BePresent User Persona

Name:

Sophia Rodriguez

Age :

23

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

• Finish freelance design projects efficiently to free up time for personal creative pursuits
• Build a strong online portfolio to attract high-paying clients and gain recognition in the design community
• Improve her work-life balance and avoid burnout by setting boundaries and managing her time effectively

Frustrations

• Constant distractions from social media notifications hindering her workflow and productivity
• Feeling overwhelmed by the pressure to maintain an active online presence while juggling client work
• Difficulty disconnecting from work at the end of the day, leading to decreased sleep quality and increased stress

Name:

Ethan Chen

Age :

27

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Advance his career by acquiring new technical skills and staying updated on industry trends
• Deepen his understanding of artificial intelligence and machine learning to explore potential career pivots
• Improve his sleep hygiene and reduce eye strain from prolonged screen time

Frustrations

• Difficulty focusing on complex coding tasks due to constant notifications and the allure of browsing tech forums
• Feeling like he's falling behind in the rapidly evolving tech industry
• Experiencing difficulty winding down after work due to the mentally stimulating nature of his job

Name:

Olivia Kim

Age :

25

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Excel in her role by developing innovative social media campaigns and exceeding performance metrics
• Grow her professional network by connecting with industry leaders and attending relevant workshops
• Reduce her social media usage outside of work hours to prioritize in-person interactions and hobbies

Frustrations

• Difficulty separating work and personal life as social media is an integral part of both
• Feeling overwhelmed by the constant pressure to create engaging content and maintain a polished online presence
• Feeling envious and inadequate when comparing herself to others' seemingly perfect lives portrayed on social media

BePresent Geographic and Demographic Insights

Geographic Insights: BePresent's primary market is the United States, followed by India. English-speaking countries with high smartphone penetration represent significant user bases.

Demographic Insights: BePresent's target audience consists primarily of Gen Z and Millennials (18-34), with a slight preference among females.

BePresent Socio-economic Profile

Household and Income Insights: The app appeals to a mix of household sizes, but mainly targets those with 1-4 members, reflecting common living arrangements for their target demographic, with a primarily middle-income user base.

Educational and Employment Insights: The majority of target users are likely students or employed full-time, reflecting the app's focus on managing screen time during work or studies, with a high proportion having university or college-level education.

BePresent Behavioral Insights

Interest-Based Insights: Target users show interests in mental health, minimalism, digital creativity, online learning, travel, and finance, indicating a desire for balanced, fulfilling lives.

Technology and Social Media Usage: Users are active on YouTube, Instagram, and TikTok, highlighting the challenge of managing screen time across popular platforms. Android and iOS usage is almost equal.

BePresent Top Competitors