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BePresent Target Audience
User Segments
Age: 19
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Part-Time Digital Marketing Assistant
Education: Bachelor's Degree
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Digital-Savvy Daisy
Age: 19
Gender: Female
Occupation: University Student
Education: Associate Degree
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- To improve focus for academic success and coursework
- To reduce nighttime scrolling for better sleep quality
- To maintain a healthier balance between online and offline friendships.
Pain Points
- Constant notifications disrupt study sessions and concentration
- Feeling anxious from comparing herself to others on social media
- Lack of quality sleep due to late-night phone use impacting daily energy.
BePresent Geographic Distribution
Predominantly North American market with strong presence in US and Canada, followed by key English-speaking and European countries.
Top Countries
United States
40%
Canada
15%
United Kingdom
10%
Australia
7%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are predominantly in 2-4 person households, with a strong lean towards medium income levels, seeking digital wellness solutions.
Employment Status
Income Distribution
Education Level
BePresent Behavior Analysis
Behavior Profile
Excessive Screen Time
Smartphone Addiction
Mental Health Concerns
Productivity Loss
Frustration with Traditional Tools
Seeking Solutions
Open to Innovation
Desire for Well-being
Reclaiming Time
Gamification Engagement
Social Accountability
Self-Improvement
Mindfulness
Tech-Savvy Users
Interest in Digital Detox
Behavioral Change
Seeking Positive Reinforcement
Anxiety Reduction
Improved Sleep
Social Connection (Real-Life)
Device Breakdown
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