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BePresent Target Audience
BePresent's primary target audience is broad, encompassing anyone who feels they spend too much time on their phone and wants to develop healthier digital habits. However, the company particularly focuses on Gen Z, as they are the most affected by compulsive phone usage and its negative health effects. According to BePresent's 2024 Digital Wellness Report, 83% of Gen Z believe they have an 'unhealthy' relationship with their phone. The secondary target audience includes adults of all ages who are struggling with screen time management, productivity, mental health issues related to phone usage, and those who are interested in improving their overall well-being through mindful technology use.
User Segments
Age: 20
Gender: Female
Occupation: Student, Part-time Retail
Education: Associate Degree, Marketing
Age: 22
Gender: Male
Occupation: Student, Part-time Software Tester
Education: Bachelor's Degree, Computer Science
Age: 19
Gender: Female
Occupation: Part-Time Sales Associate, Student
Education: High School
Emily Carter
Goals
- Improve academic performance by reducing distractions
- Cultivate a more positive self-image and reduce social comparison
- Find a better balance between online activity and real-life experiences
Pain Points
- Distraction from studies leading to lower grades
- Feeling of inadequacy when comparing themselves to others online
- Difficulty maintaining focus during lectures or study sessions
BePresent Geographic Distribution
The primary market for BePresent is the United States, followed by the United Kingdom, Canada, Australia, and Germany. This distribution highlights a focus on English-speaking countries with high smartphone usage.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in households of 1-4 people and have a medium income, aligning with students and young professionals who are conscious of their digital habits.
Employment Status
Income Distribution
Education Level
BePresent Behavior Analysis
Behavior Profile
Device Breakdown
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