The target audience for Clay Utility is primarily the residents and businesses located within its defined service territory in Clay County, Florida. This encompasses all property owners and tenants who utilize the public water and wastewater systems for their daily needs. More specifically, the audience can be segmented into: 1. Residential Customers: Homeowners and renters who need water for drinking, cooking, bathing, and cleaning, and require wastewater disposal services. 2. Commercial Customers: Small to medium-sized businesses, including retail, food service, offices, and light industrial facilities that require water for operations and wastewater disposal. 3. New Developments/Construction: Developers and builders who need to connect new residential or commercial properties to the utility's infrastructure. 4. Community Stakeholders: Local government officials, environmental groups, and community organizations who are interested in water conservation, infrastructure projects, and the overall environmental health of the region. The utility also targets individuals who may need assistance with billing, service inquiries, or reporting issues, ensuring that information and support are readily accessible to all users of their services. Their communication efforts would focus on service reliability, water quality, conservation initiatives, billing transparency, and community engagement.