Top Marketing Strategies for Clay County Utility Authority (CCUA)

Clay County Utility Authority (CCUA) User Persona

Name:

Sarah Miller

Age :

38

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Easily manage her family's water bill online and set up automatic payments to avoid late fees
• Find ways to reduce water consumption and teach her children about water conservation
• Receive timely notifications about any service interruptions or important updates from CCUA.

Frustrations

• Navigating a clunky website or dealing with long wait times on the phone for customer service
• Worrying about unexpected high water bills due to leaks or excessive usage
• Lack of clear and concise information about CCUA's conservation programs and resources.

Name:

John Davis

Age :

55

Gender :

Male

Occupation :

Small Business Owner

Industry :

Retail

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Conveniently pay his business's water bill online and track water usage to manage expenses effectively
• Access detailed water quality reports to address any concerns about the water used in his business
• Stay informed about CCUA's initiatives and programs that could benefit his business or the local community.

Frustrations

• Dealing with paperwork or visiting the CCUA office during business hours for account-related tasks
• Experiencing inconsistent water pressure or water quality issues that might affect his business operations
• Difficulty finding relevant information on CCUA's website about commercial services and support.

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Easily access and understand her water bill online, explore different payment options like Apple Pay
• Learn about CCUA's environmental initiatives and participate in programs that align with her values
• Connect with CCUA and other residents on social media to stay updated and engaged.

Frustrations

• Receiving paper bills or having limited online account management features
• Struggling to find information about CCUA's environmental impact and sustainability efforts
• Lack of engaging content and limited social media presence from CCUA.

Clay County Utility Authority (CCUA) Geographic and Demographic Insights

Geographic Insights: CCUA's target market is highly concentrated in the United States, with a near-exclusive focus on Clay County, Florida, representing 99.9% of their user base.

Demographic Insights: CCUA's target audience exhibits a relatively even age distribution across adulthood, with a balanced representation of male and female customers.

Clay County Utility Authority (CCUA) Socio-economic Profile

Household and Income Insights: CCUA serves a diverse customer base with varying household sizes, with a significant portion falling within the middle-income bracket, suggesting affordability is a key concern.

Educational and Employment Insights: CCUA's customer base primarily comprises individuals with university or college degrees and full-time employment, reflecting a focus on a stable and educated demographic.

Clay County Utility Authority (CCUA) Behavioral Insights

Interest-Based Insights: CCUA customers show interest in home-related topics, local news and events, and family-oriented activities, suggesting a focus on their local community and quality of life.

Technology and Social Media Usage: CCUA's target audience is active on social media platforms, particularly Facebook and YouTube, and demonstrates a preference for both desktop and mobile devices.

Clay County Utility Authority (CCUA) Top Competitors