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City of Garden City, Kansas
City of Dodge City, Kansas
Top Marketing Channels
City of Garden City, Kansas
- Official Website
- Examples: News & Announcements page, Departmental pages, Calendar of Events
- Campaigns: City Council Meeting Updates, Public Works Project Notifications, Parks & Recreation Event Promotions
- Social Media (Facebook)
- Examples: Official Facebook Page posts, Community Event Photo Albums, Live Q&A sessions
- Campaigns: Community Engagement Campaigns, Emergency Alert Dissemination, Local Business Spotlight
- Public Meetings & Hearings
- Examples: City Council Meetings, Planning Commission Hearings, Town Hall Meetings
- Campaigns: Budget Review & Public Input Sessions, Zoning Ordinance Amendment Discussions, Comprehensive Plan Workshops
Top Sales Channels
- Online Portal/Application Systems
- Utility Bill Pay, Permit Applications, Business License Renewals
- Online Services Adoption Drive, Early Bird Permit Renewal Discount, Streamlined Business Registration Campaign
- Customer Service/Front Desk
- Walk-in service at City Hall, Phone inquiries for services, Departmental information desks
- Service Efficiency Initiative, 'Meet Your Department' Open House, Customer Feedback Survey Drive
- Community Development Department
- Land Sales & Development Inquiries, Economic Incentive Programs, Business Relocation Assistance
- Invest in Garden City Program, Downtown Revitalization Grant Program, New Business Welcome Kit Initiative
City of Liberal SWOT Analysis
Strengths
Comprehensive municipal services
Established public engagement platforms
Diverse recreational offerings.
Weaknesses
Potential for complex bureaucratic processes
Digital presence may not be fully optimized
Adapting to evolving citizen communication preferences.
Opportunities
Attract new businesses through economic development
Enhance tourism with unique local attractions
Improve digital accessibility for all residents.
Threats
Competition from nearby cities for residents/businesses
Economic fluctuations impacting city budget
Difficulty retaining younger demographics.
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