City of Liberal, Kansas : Market and Competitor Analysis

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The City of Liberal's website provides information and services to its residents, businesses, and visitors. It offers online bill payment for utilities, meeting agendas and minutes, facility rental information, and employment opportunities. The website also features news updates, event calendars, and contact information for city departments.

Company : City of Liberal, Kansas

Industry : Municipal GovernmentPublic ServiceLocal Government

Major Markets

United States

Mexico

Canada

Key Competitors

City of Dodge City, Kansas

City of Garden City, Kansas

City of Great Bend, Kansas

City of Liberal, Kansas Key Value propositions

Government Services

Community Information

Resident Resources

Civic Engagement

City of Liberal, Kansas Latest news

City of Liberal

Utility Billing Easily pay your bills online · City Commission ; Police Keep informed · Recreation ; NewsSee what's happening · City Code ...

News Flash • Launch Liberal Comprehensive Plan Kick-Off

The public can access the community survey and learn more about the project by visiting www.cityofliberal.org/launchliberal. A Spanish project website and ...

Police Department | Liberal, KS - Official Website

Skip to Main Content ... Facebook Opens in new window. Twitter Opens in new window. Youtube Opens in new window. Instagram Opens in new window. Liberal; City of ...

News Flash • City Firework Regulations

2) Sky rockets and bottle rockets as defined by the State Fire Marshal. b.) Nothing in this Ordinance shall be construed as applying· to: 1) Toy paper caps ...

City of Liberal, Kansas SWOT Analysis

Strengths

Strong community engagementProvision of essential servicesAccessible online resources

Weaknesses

Potential for bureaucratic inefficienciesLimited budget constraintsDependence on local economic conditions

Opportunities

Enhanced digital servicesCommunity partnershipsCitizen-centric initiatives

Threats

Cybersecurity vulnerabilitiesNatural disastersEconomic downturns

Top Marketing Strategies for City of Liberal, Kansas

Hyperlocal Social Media Marketing

Leverage Facebook, Instagram, and Nextdoor to connect with residents, businesses, and visitors. Share local news, events, and city updates, encouraging engagement and fostering a sense of community.

Community-Focused Content Marketing

Create valuable content for residents, businesses, and visitors through blog posts, videos, and infographics. Highlight local businesses, events, and initiatives, showcasing the city's appeal and attracting new residents.

Targeted Online Advertising

Utilize Google Ads and Facebook Ads to reach specific demographics within Liberal and surrounding areas. Promote city services, events, and local businesses, driving traffic to the website and increasing engagement.

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City of Liberal, Kansas User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Finding reliable information about school closures and delays due to weather or other emergencies
Staying updated on local events and activities suitable for her children, such as library programs, park events, and youth sports
Accessing online forms and resources for her children's school enrollment and extracurricular activities.

Frustrations

Navigating a cluttered city website with outdated information
Difficulty finding specific contact information for city departments or officials
Experiencing slow loading times or technical glitches on the city website.

Name:

Robert Jones

Age :

55

Gender :

Male

Occupation :

Small Business Owner

Industry :

Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Staying informed about local business news, regulations, and opportunities
Accessing information about city permits and licenses required for his business operations
Learning about city council meetings and decisions that could impact his business.

Frustrations

Struggling to find clear and concise information about business-related regulations and procedures on the city website
Encountering difficulty contacting the appropriate city department for assistance with business-related matters
Missing important announcements or updates from the city regarding business operations.

Name:

Maria Garcia

Age :

22

Gender :

Female

Occupation :

College Student

Industry :

Food Service (Part-time)

Education :

High School Diploma

Preferred platforms

GOALS

Finding information about affordable housing options and utilities in the city
Staying updated on job openings and internship opportunities posted by the city or local businesses
Discovering local events, entertainment venues, and recreational activities geared towards young adults.

Frustrations

Encountering outdated or irrelevant information about youth-related programs and services
Finding it difficult to navigate the city website on her mobile phone
Lacking engaging content or social media presence that caters to the interests of young adults in the community.

City of Liberal, Kansas Geographic and Demographic Insights

Geographic Insights: The City of Liberal, Kansas primarily serves residents within the United States, with a significant majority located within Kansas itself.

Top Countries

United States
99%
Mexico
0.5%
Canada
0.2%
India
0.1%
Philippines
0.1%

Demographic Insights: The City of Liberal's target audience reflects a diverse age range, with a slightly higher representation of females. This suggests a focus on family-oriented services and community engagement.

Age Distribution

Gender Distribution

City of Liberal, Kansas Socio-economic Profile

Household and Income Insights: The City of Liberal serves a mix of household sizes, with a concentration in the 2-4 person range. The income distribution suggests a predominantly middle-class demographic.

Educational and Employment Insights: The target user base of City of Liberal exhibits a mix of employment statuses with a significant portion being employed full-time and having at least a high school education.

Households Size

Income Distribution

Education Level

Employment Status

City of Liberal, Kansas Behavioral Insights

Interest-Based Insights: Residents are interested in staying informed about local news, government services, and community events. They value public safety, education, and recreational opportunities.

Technology and Social Media Usage: Users primarily access information through Facebook and Youtube, with moderate usage of Instagram and TikTok. Desktop usage is dominant, followed by Android and iOS.

Interests

Local NewsCommunity EventsGovernment ServicesPublic SafetyEducationRecreationLocal Businesses

Device Breakdown

Social Media Usage

City of Liberal, Kansas Top Competitors

Competitor	Estimated market share	Top domains
City of Dodge City, Kansas	33.3%	Municipal Government, Public Service, Local Government
City of Garden City, Kansas	33.3%	Municipal Government, Public Service, Local Government
City of Great Bend, Kansas	33.3%	Municipal Government, Public Service, Local Government

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