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Chip City Cookies Target Audience
User Segments
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 28
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Age: 38
Gender: Female
Occupation: Nurse Practitioner
Education: Master's Degree, Nursing
Tech-Savvy Indulger
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: InstagramYouTubeReddit
Goals
- To find convenient, high-quality sweet treats after a long day of coding
- To discover new and exciting food experiences to share with friends and colleagues
- To maintain a good work-life balance that includes enjoyable moments and small indulgences.
Pain Points
- Lack of quick and easy access to gourmet dessert options
- Difficulty finding food that genuinely satisfies cravings without being overly processed
- Limited time for extensive cooking or baking due to demanding work schedule.
Chip City Cookies Geographic Distribution
Primarily focused on the US market with strong physical presence in Northeastern/Southeastern states, complemented by nationwide shipping.
Top Countries
United States
98.5%
Canada
0.5%
United Kingdom
0.3%
Mexico
0.3%
Australia
0.2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Appeals to mid to high-income households of various sizes, reflecting premium pricing and indulgence-focused purchases.
Employment Status
Income Distribution
Education Level
Chip City Cookies Behavior Analysis
Behavior Profile
Indulgence
Gourmet Food
Variety
Convenience
Social Media Engagement
Gifting
Celebrations
Online Ordering
Brand Loyalty
Aesthetic Appeal
Comfort Food
Novelty
Handcrafted
Local Support
Home Entertaining
Travel
Wellness (though indulgent)
Quick Gratification
Exploration
Device Breakdown
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