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Crumbl Cookies
Levain Bakery
Top Marketing Channels
Crumbl Cookies
- Social Media Marketing
- Examples: Instagram posts, TikTok videos, Facebook ads
- Campaigns: Weekly Flavor Drops, Crumbl Crew Challenges, Fan Favorite Polls
- Email Marketing
- Examples: New flavor announcements, Loyalty program updates, Exclusive discounts
- Campaigns: Crumbl Loyalty Program Sign-up, Holiday Cookie Collections, Birthday Reward Program
- Influencer Marketing
- Examples: Food bloggers reviews, Local celebrity endorsements, TikTok food trends
- Campaigns: Crumbl Taste Test Tuesdays, Unwrap the Weekly Flavor, Local Store Grand Opening Buzz
Top Sales Channels
- In-Store Retail
- Walk-in purchases, Pickup orders, Drive-thru (select locations)
- Crumbl Cookie Craze Day, First-Time Visitor Discount, Holiday Box Sales
- Online Ordering/Delivery
- Crumbl app, Website delivery, Third-party delivery apps (DoorDash, Uber Eats)
- Free Delivery Fridays, App-Exclusive Cookie Deals, Family Pack Bundles
- Catering Services
- Corporate event platters, Wedding dessert bars, Party cookie boxes
- Office Appreciation Packages, Build Your Own Cookie Bar, Graduation Party Specials
Chip City Cookies SWOT Analysis
Strengths
Highly effective social media presence (especially TikTok)
Weekly rotating flavor menu drives repeat business
Strong brand recognition and loyal customer base.
Weaknesses
Perceived as less 'gourmet' than some competitors
High sugar content may deter health-conscious consumers
Rapid expansion could lead to inconsistent quality control.
Opportunities
Expand into new geographic markets (international)
Introduce complementary products (e.g.
milk
ice cream)
Develop a more robust loyalty program.
Threats
Intense competition from local and national bakeries
Fluctuating ingredient costs impacting profitability
Changing consumer preferences towards healthier options.
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