Top Marketing Strategies for Blockchain at UCSB

Blockchain at UCSB User Persona

Name:

Ethan

Age :

20

Gender :

Male

Occupation :

Student

Industry :

Technology

Education :

Bachelor of Science, Computer Science

Preferred platforms

GOALS

• Gain a comprehensive understanding of blockchain technology and its real-world applications
• Network with industry professionals to explore potential career paths in the blockchain space
• Develop practical skills through hands-on projects and hackathons to build an impressive portfolio

Frustrations

• Lack of clear guidance on how to get started with blockchain development
• Limited access to experienced mentors for personalized advice and support
• Difficulty in finding reliable and up-to-date information on the latest blockchain trends

Name:

Sophia

Age :

22

Gender :

Female

Occupation :

Student

Industry :

Finance

Education :

Bachelor of Arts, Economics

Preferred platforms

GOALS

• Explore the potential of blockchain technology to disrupt traditional finance systems
• Learn about decentralized finance (DeFi) and its implications for the future of investing
• Connect with individuals and companies at the forefront of blockchain innovation in finance

Frustrations

• The complexities of blockchain concepts can be overwhelming for newcomers
• Difficulty in separating hype from genuine opportunities in the rapidly evolving DeFi space
• Lack of accessible educational resources tailored specifically to finance professionals

Name:

David

Age :

21

Gender :

Male

Occupation :

Student

Industry :

Technology

Education :

Bachelor of Science, Electrical Engineering

Preferred platforms

GOALS

• Understand the technical underpinnings of blockchain technology, such as cryptography and consensus mechanisms
• Explore the intersection of blockchain with other emerging technologies like artificial intelligence and the Internet of Things (IoT)
• Build a strong foundation to potentially pivot towards a career in blockchain development or research

Frustrations

• Finding beginner-friendly resources that explain complex technical concepts in a digestible manner
• Lack of hands-on opportunities to apply theoretical knowledge to real-world projects
• Difficulty in keeping up with the rapid pace of technological advancements in the blockchain space

Blockchain at UCSB Geographic and Demographic Insights

Geographic Insights: The primary target market is the United States, due to the organization's strong on-campus presence. However, there is potential for international reach through online initiatives.

Demographic Insights: The target demographic is primarily students aged 18-24, with a slight skew towards males. This aligns with the typical age and gender distribution in STEM fields.

Blockchain at UCSB Socio-economic Profile

Household and Income Insights: Most target users are students living with families or roommates, reflecting typical student living arrangements. Income levels are predominantly low to medium, aligning with student financial situations.

Educational and Employment Insights: The vast majority of the target users are students currently pursuing their university or college degrees, indicating a focus on providing educational value.

Blockchain at UCSB Behavioral Insights

Interest-Based Insights: Target users show interest in technology, finance, entrepreneurship, coding, AI, and space exploration, reflecting a passion for innovation and emerging fields.

Technology and Social Media Usage: Users prefer YouTube for consuming information, LinkedIn for professional networking, and show moderate engagement across other platforms. Desktop, Android, and iOS usage is balanced.

Blockchain at UCSB Top Competitors