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Augurian is a digital marketing agency based in Minneapolis, MN. They offer a range of services including paid media, organic search (SEO), YouTube SEO, marketing analytics, content marketing, and website migration. Augurian's brand promise revolves around providing clarity and transparency to their clients, instilling confidence in their digital marketing strategies.
Company : Augurian
Industry : Digital MarketingMarketing AnalyticsSEO
Augurian Key Value propositions
Augurian SWOT Analysis
Strengths
Data-driven approach to digital marketingFocus on transparency and accountabilityStrong client relationships and testimonials
Weaknesses
Primarily serves small to medium-sized businessesLimited geographical reachReliance on a limited number of industries
Opportunities
Expand service offerings to cater to larger enterprisesIncrease geographical reach through strategic partnerships or expansionDevelop niche expertise in emerging digital marketing trends
Threats
Intense competition in the digital marketing industryRapid evolution of digital marketing technologies and strategiesEconomic downturns potentially impacting marketing budgets
Top Marketing Strategies for Augurian
In-depth Buyer's Guide Creation
Augurian can create a comprehensive buyer's guide that addresses the common challenges and concerns of their target audience. This will help them establish thought leadership and position themselves as experts in the digital marketing field, attracting more qualified leads.
Augurian User Persona
Name:
Age :
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Occupation :
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Preferred platforms
GOALS
Frustrations
Augurian Geographic and Demographic Insights
Geographic Insights: Augurian's primary target market is the United States, which accounts for a significant majority of its user base. Canada follows as a distant second, with other countries representing smaller market shares.
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Demographic Insights: Augurian's target audience consists mainly of professionals aged 35-54, with a slightly higher representation of males. This aligns with their focus on decision-makers in mid-sized companies.
Augurian Socio-economic Profile
Household and Income Insights: Augurian's target audience typically falls within the medium-income bracket and tends to have households of 2-4 people, reflecting their focus on established professionals and families.
Educational and Employment Insights: Augurian's target audience is highly educated, with a majority holding at least a University or College degree. They are primarily employed full-time, often in managerial or executive roles.
Augurian Behavioral Insights
Interest-Based Insights: Augurian's target audience shows interest in business growth, digital marketing, technology, finance, marketing analytics, sales, and entrepreneurship.
Technology and Social Media Usage: Augurian's target audience is primarily active on LinkedIn and YouTube. They show a preference for desktop devices, aligning with their professional roles.
Augurian Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Fractional CMO | 25% | Fractional Marketing, CMO Services, Marketing Strategy |
Neil Patel Digital | 40% | Digital Marketing, SEO, Content Marketing |
Disruptive Advertising | 15% | Paid Advertising, PPC, Social Media Advertising |