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Augurian

Augurian is a digital marketing agency based in Minneapolis, MN. They offer a range of services including paid media, organic search (SEO), YouTube SEO, marketing analytics, content marketing, and website migration. Augurian's brand promise revolves around providing clarity and transparency to their clients, instilling confidence in their digital marketing strategies.

Company : Augurian

Industry : Digital MarketingMarketing AnalyticsSEO

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Fractional CMO
Neil Patel Digital
Disruptive Advertising

Augurian Key Value propositions

Transparency
Data-Driven Strategies
Measurable Results
Client Success

Augurian SWOT Analysis

Strengths

Data-driven approach to digital marketingFocus on transparency and accountabilityStrong client relationships and testimonials

Weaknesses

Primarily serves small to medium-sized businessesLimited geographical reachReliance on a limited number of industries

Opportunities

Expand service offerings to cater to larger enterprisesIncrease geographical reach through strategic partnerships or expansionDevelop niche expertise in emerging digital marketing trends

Threats

Intense competition in the digital marketing industryRapid evolution of digital marketing technologies and strategiesEconomic downturns potentially impacting marketing budgets

Top Marketing Strategies for Augurian

Personalized User Onboarding

This strategy helps Augurian onboard new clients effectively by providing a personalized experience. It allows them to understand the client's specific needs and goals, fostering stronger relationships and increasing client satisfaction.

Interactive ROI Calculator

This strategy leverages an interactive ROI calculator to demonstrate the value of Augurian's services to potential clients. It allows clients to see the potential return on their investment, increasing their confidence and encouraging them to choose Augurian.

In-depth Buyer's Guide Creation

Augurian can create a comprehensive buyer's guide that addresses the common challenges and concerns of their target audience. This will help them establish thought leadership and position themselves as experts in the digital marketing field, attracting more qualified leads.

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Augurian User Persona

Augurian Geographic and Demographic Insights

Geographic Insights: Augurian's primary target market is the United States, which accounts for a significant majority of its user base. Canada follows as a distant second, with other countries representing smaller market shares.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    5%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1.5%

Demographic Insights: Augurian's target audience consists mainly of professionals aged 35-54, with a slightly higher representation of males. This aligns with their focus on decision-makers in mid-sized companies.

Age Distribution

Gender Distribution

Augurian Socio-economic Profile

Household and Income Insights: Augurian's target audience typically falls within the medium-income bracket and tends to have households of 2-4 people, reflecting their focus on established professionals and families.

Educational and Employment Insights: Augurian's target audience is highly educated, with a majority holding at least a University or College degree. They are primarily employed full-time, often in managerial or executive roles.

Households Size

Income Distribution

Education Level

Employment Status

Augurian Behavioral Insights

Interest-Based Insights: Augurian's target audience shows interest in business growth, digital marketing, technology, finance, marketing analytics, sales, and entrepreneurship.

Technology and Social Media Usage: Augurian's target audience is primarily active on LinkedIn and YouTube. They show a preference for desktop devices, aligning with their professional roles.

Interests

business growthdigital marketingtechnologyfinancemarketing analyticssalesentrepreneurship

Device Breakdown

Social Media Usage

Augurian Top Competitors

Competitor
Estimated market share
Top domains
Fractional CMO25%Fractional Marketing, CMO Services, Marketing Strategy
Neil Patel Digital40%Digital Marketing, SEO, Content Marketing
Disruptive Advertising15%Paid Advertising, PPC, Social Media Advertising

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