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Augurian Target Audience

User Segments

Age: 42

Gender: Male

Occupation: VP of Marketing

Education: Master's Degree, Marketing

Age: 35

Gender: Female

Occupation: Marketing Director

Education: Bachelor's Degree, Business Administration

Age: 48

Gender: Male

Occupation: Head of Digital Strategy

Education: Master's Degree, Business Analytics

Marketing Maverick Mark

Marketing Maverick Mark

Age: 42
Gender: Male
Occupation: VP of Marketing
Education: Master's Degree, Marketing
Industry: SaaS
Channels: LinkedInYouTubeX

Goals

  • To significantly increase market share and user acquisition through innovative digital strategies
  • To build and lead a high-performing marketing team that consistently exceeds KPIs
  • To effectively leverage data and analytics to prove marketing ROI and inform strategic decisions.

Pain Points

  • Limited budget and resources to execute ambitious marketing campaigns
  • Difficulty in demonstrating clear ROI for complex digital marketing efforts
  • Keeping up with the rapidly evolving digital marketing landscape and emerging technologies.

Augurian Geographic Distribution

Predominantly focused on the US market, with minor presence in Canada, UK, Australia, and Germany, indicating a strong North American core.

Top Countries

United States flag

United States

90.5%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users likely have 3-4 person households and are in the high-income bracket, reflecting their executive roles.

Employment Status

Income Distribution

Education Level

Augurian Behavior Analysis

Behavior Profile

Digital Marketing
Analytics
SEO
Paid Media
Strategy
Transparency
Accountability
Collaboration
Data-driven
Leadership
Decision-making
Content Marketing
Optimization
Problem-solving
Online Research
LinkedIn Usage
YouTube Usage
Desktop User
Proactive
Seeking Expertise

Device Breakdown

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