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Blockchain @ UCSB Target Audience
User Segments
Age: 20
Gender: Male
Occupation: Student
Education: Bachelor's Degree, Computer Science
Age: 19
Gender: Female
Occupation: Student
Education: Bachelor's Degree, Economics
Age: 21
Gender: Male
Occupation: Student
Education: Bachelor's Degree, Environmental Studies
Aspiring Innovator Alex
Goals
- To gain hands-on experience in blockchain development through practical projects and hackathons
- To network with industry professionals and secure an internship in a Web3 startup
- To understand the practical applications of blockchain beyond theoretical knowledge and integrate it into real-world solutions.
Pain Points
- Lack of structured practical learning paths for blockchain within his university curriculum
- Difficulty finding entry-level opportunities in the Web3 space without prior extensive experience
- Overwhelmed by the sheer volume of information and rapid changes in the blockchain ecosystem.
Blockchain @ UCSB Geographic Distribution
Primarily targets UCSB students in the US, with minimal accidental reach to Pakistan due to irrelevant website content. Global presence is negligible.
Top Countries
United States
Pakistan
India
Canada
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are mostly students living in 2-4 person households, primarily with medium to high income, reflecting university student financial contexts.
Employment Status
Income Distribution
Education Level
Blockchain @ UCSB Behavior Analysis
Behavior Profile
Device Breakdown
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