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Blockchain UCSB Target Audience

The target audience consists primarily of UCSB students, but also extends to individuals in the broader Santa Barbara community who are interested in blockchain technology, cryptocurrency, and Web3. This includes students from diverse academic backgrounds (not just engineering or economics), such as computer science, data science, and economics. It also includes individuals interested in attending workshops, participating in hackathons, and networking with industry professionals. The organization also aims to reach individuals in Pakistan interested in blockchain and financial solutions like Exness.

User Segments

Age: 20

Gender: Male

Occupation: Student at UCSB studying Computer Science with part-time work

Education: Bachelor's Degree, Computer Science

Alex Kim

Alex Kim

Age: 20
Gender: Male
Occupation: Student at UCSB studying Computer Science with part-time work
Education: Bachelor's Degree, Computer Science
Industry: Blockchain Technology
Channels: RedditDiscordTwitter

Goals

  • Gain hands-on experience building decentralized applications (dApps) and smart contracts
  • Connect with experienced blockchain developers and industry professionals
  • Secure an internship or entry-level position in a Web3 company.

Pain Points

  • Difficulty finding practical blockchain projects to contribute to
  • Overwhelmed by the complexity of blockchain development and smart contracts
  • Limited access to mentors or experienced developers for guidance.

Blockchain UCSB Geographic Distribution

The primary market is the United States, specifically around UCSB. Pakistan is a secondary market due to interest in blockchain and Exness.

Top Countries

United States flag

United States

85%
Pakistan flag

Pakistan

7%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2.5%
India flag

India

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users live in households of 3-4 individuals, likely student housing or with family. Income levels are primarily low to medium, reflecting student status.

Employment Status

Income Distribution

Education Level

Blockchain UCSB Behavior Analysis

Behavior Profile

Technology
Cryptocurrency
Web3
Investing
Finance
Coding
Data Science
LinkedIn
Reddit
YouTube
Twitter
Instagram
dApps
Hackathons
Workshops
Networking

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