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The target audience for this business is students at UCSB who are interested in blockchain technology. The business also targets students interested in related fields such as defi, web3, and cryptocurrency.
The primary target market is the United States, due to the organization's strong on-campus presence. However, there is potential for international reach through online initiatives.
United States
Canada
United Kingdom
India
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users are students living with families or roommates, reflecting typical student living arrangements. Income levels are predominantly low to medium, aligning with student financial situations.
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