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Chi'Lantro BBQ Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student (Part-Time Retail)

Education: High School

Age: 24

Gender: Male

Occupation: Student (Part-Time Food Service)

Education: Associate Degree

Age: 19

Gender: Female

Occupation: Student

Education: High School

The Budget-Conscious Scholar

The Budget-Conscious Scholar

Age: 20
Gender: Female
Occupation: Student (Part-Time Retail)
Education: High School
Industry: Retail
Channels: TikTokInstagramYouTube

Goals

  • To find affordable and quick meal options that fit a student budget
  • To successfully balance academic demands with part-time work commitments
  • To maintain an active social life despite financial and time constraints.

Pain Points

  • Limited disposable income makes eating out challenging
  • Lack of time due to studies and work leaves little room for cooking
  • Finding healthy and convenient food that isn't fast food is difficult.

Chi'Lantro BBQ Geographic Distribution

Primarily focused on the U.S. market, specifically Austin, Texas, with minimal international presence. Catering radius is localized.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
Mexico flag

Mexico

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers are typically medium-income individuals or couples (1-4 people) and families, valuing convenience for diverse meal solutions.

Employment Status

Income Distribution

Education Level

Chi'Lantro BBQ Behavior Analysis

Behavior Profile

Convenience
Digital Ordering
Customer Loyalty
Mobile App
Online Ordering
Tech-Savvy
Efficiency
Health-Conscious
Dietary Restrictions
New Cuisines
Food Blogging
Social Media Engagement
Instagram
TikTok
YouTube
Repeat Customers
Value
Quick-Service
Shareable Experiences
Supporting Local

Device Breakdown

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