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Chi'Lantro BBQ Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student (Part-Time Retail)
Education: High School
Age: 24
Gender: Male
Occupation: Student (Part-Time Food Service)
Education: Associate Degree
Age: 19
Gender: Female
Occupation: Student
Education: High School
The Budget-Conscious Scholar
Age: 20
Gender: Female
Occupation: Student (Part-Time Retail)
Education: High School
Industry: Retail
Channels: TikTokInstagramYouTube
Goals
- To find affordable and quick meal options that fit a student budget
- To successfully balance academic demands with part-time work commitments
- To maintain an active social life despite financial and time constraints.
Pain Points
- Limited disposable income makes eating out challenging
- Lack of time due to studies and work leaves little room for cooking
- Finding healthy and convenient food that isn't fast food is difficult.
Chi'Lantro BBQ Geographic Distribution
Primarily focused on the U.S. market, specifically Austin, Texas, with minimal international presence. Catering radius is localized.
Top Countries
United States
99.8%
Canada
0.1%
Mexico
0%
United Kingdom
0%
Australia
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Customers are typically medium-income individuals or couples (1-4 people) and families, valuing convenience for diverse meal solutions.
Employment Status
Income Distribution
Education Level
Chi'Lantro BBQ Behavior Analysis
Behavior Profile
Convenience
Digital Ordering
Customer Loyalty
Mobile App
Online Ordering
Tech-Savvy
Efficiency
Health-Conscious
Dietary Restrictions
New Cuisines
Food Blogging
Social Media Engagement
Instagram
TikTok
YouTube
Repeat Customers
Value
Quick-Service
Shareable Experiences
Supporting Local
Device Breakdown
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