Top Marketing Strategies for Canadian Broadcasting Corporation (CBC)

Canadian Broadcasting Corporation (CBC) User Persona

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's degree, Marketing

Preferred platforms

GOALS

• Stay informed about current events and trends to leverage in her marketing campaigns
• Discover engaging and shareable content to boost her social media presence and grow her professional network
• Find reliable news sources to form informed opinions and engage in discussions with colleagues and friends

Frustrations

• Encountering misleading or biased information online that could negatively impact her work
• Feeling overwhelmed by the sheer volume of content available and struggling to filter out the noise
• Missing out on local news and events due to the focus on global headlines in her social media feeds

Name:

David Miller

Age :

45

Gender :

Male

Occupation :

High School Teacher

Industry :

Education

Education :

Master's degree, Education

Preferred platforms

GOALS

• Access educational resources and documentaries to supplement his lessons and engage students
• Stay updated on current events and political discussions to facilitate informed classroom debates
• Find entertaining and informative content to unwind after a long day of teaching

Frustrations

• Struggling to find age-appropriate and unbiased news content suitable for his students
• Feeling concerned about the spread of misinformation and its potential impact on young people
• Spending too much time sifting through irrelevant content to find valuable resources

Name:

Sophia Patel

Age :

62

Gender :

Female

Occupation :

Retired Accountant

Industry :

Retired

Education :

Bachelor's degree, Accounting

Preferred platforms

GOALS

• Stay connected with her family and friends across Canada through shared news and stories
• Find engaging documentaries and programs that align with her interests in travel and history
• Access local news and community updates to stay informed about events and happenings in her area

Frustrations

• Encountering technical difficulties navigating websites and accessing online content
• Feeling overwhelmed by the constant influx of information and struggling to discern reliable sources
• Missing out on content tailored to her interests due to algorithms prioritizing sensationalized news

Canadian Broadcasting Corporation (CBC) Geographic and Demographic Insights

Geographic Insights: CBC's primary market is Canada, capturing a significant majority. The US and other English-speaking countries represent marginal but notable international viewership.

Demographic Insights: CBC's audience spans across all age groups, with a slightly higher affinity among those aged 25-34. The gender distribution is balanced.

Canadian Broadcasting Corporation (CBC) Socio-economic Profile

Household and Income Insights: CBC attracts a diverse range of household sizes, with a concentration in the 2-4 member range. The income distribution leans towards middle-income earners.

Educational and Employment Insights: A large portion of CBC's audience is employed full-time and holds at least a University or College degree, reflecting an educated and engaged viewership.

Canadian Broadcasting Corporation (CBC) Behavioral Insights

Interest-Based Insights: CBC users show a diverse interest in various topics including news, politics, sports, entertainment, technology, travel, and business.

Technology and Social Media Usage: CBC users predominantly access content on YouTube and Instagram, with a preference for desktop and mobile devices (both Android and iOS).

Canadian Broadcasting Corporation (CBC) Top Competitors