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Chi'Lantro is a fast-casual restaurant chain specializing in Korean BBQ-inspired Tex-Mex cuisine. Founded in Austin, Texas, they have gained recognition for their unique menu items like The Original Kimchi Fries and various bowls and ssäms. They are committed to providing fresh, high-quality food and exceptional customer service, evidenced by their focus on community initiatives and their loyalty program.
Company : Chi'Lantro BBQ
Industry : Fast Casual RestaurantKorean BBQTex-Mex Cuisine
Chi'Lantro BBQ Key Value propositions
Chi'Lantro BBQ Latest news
Chi'Lantro BBQ | Home of The Original Kimchi Fries™
Get your favorite Korean BBQ Inspired® bowls, ssäms, The Original Kimchi Fries™ and more Korean Tex-Mex favorites! Order online for pick up or delivery.
Home - Chi'Lantro BBQ | catering.chilantrobbq.com
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Our Menu - Chi'Lantro BBQ
Choose your favorite Korean BBQ Inspired™ dishes! From our Curated Bowls by Rice Bowl Experts to The Original Kimchi Frie, Korean Ssäms and K'Pop Chicken.
Chilantro BBQ
Korean Fried Chicken Wings to dip our way through the day! Dine-in or order online for pick up or delivery at www.chilantrobbq.com or our Chi'Lantro app!
Chi'Lantro BBQ SWOT Analysis
Strengths
Unique Korean BBQ-inspired Tex-Mex fusion menuFocus on fresh, high-quality ingredients and bold flavorsStrong community involvement and loyalty program
Weaknesses
Limited geographical presence primarily in Austin, TexasPotential competition from established Korean BBQ and Tex-Mex restaurantsDependence on the popularity of fusion cuisine trends
Opportunities
Expansion to new locations within Texas and beyondDevelopment of innovative menu items and limited-time offeringsStrategic partnerships with food delivery platforms to reach a wider customer base
Threats
Changing consumer preferences and economic downturns impacting restaurant spendingRising food costs and supply chain disruptionsIncreased competition from emerging fast-casual restaurant concepts
Top Marketing Strategies for Chi'Lantro BBQ
Chi'Lantro BBQ User Persona
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Chi'Lantro BBQ Geographic and Demographic Insights
Geographic Insights: Chi'Lantro BBQ's primary market is the United States, with a strong focus on Texas. However, there is potential for international expansion, particularly in Canada, Mexico, the UK, and Australia.
United States
90%
Canada
3%
Mexico
2%
United Kingdom
1.5%
Australia
1%
Demographic Insights: Chi'Lantro BBQ appeals to a wide age range, with a concentration in the 25-34 age group. The gender distribution is balanced, suggesting equal appeal among men and women.
Chi'Lantro BBQ Socio-economic Profile
Household and Income Insights: The target audience consists of a mix of household sizes, with a concentration in the 2-4 person range. They largely fall within the middle-income bracket, suggesting affordability is a key factor.
Educational and Employment Insights: The majority of Chi'Lantro BBQ's target audience is employed full-time or part-time and have some level of college or university education.
Chi'Lantro BBQ Behavioral Insights
Interest-Based Insights: Chi'Lantro BBQ's target audience is interested in food, travel, music, fitness, technology, fashion, and sustainability.
Technology and Social Media Usage: Customers are active social media users, particularly on visually-driven platforms like Instagram, YouTube, and TikTok. They primarily access content on mobile devices.
Chi'Lantro BBQ Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
KBBQ | 35% | Korean BBQ, Food Truck, Austin |
Korea House | 25% | Korean Cuisine, Traditional Dishes, Dine-in Experience |
Oh K Dog | 15% | Korean Corn Dogs, Street Food, Fast Casual |