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Cashbook Target Audience
User Segments
Age: 48
Gender: Female
Occupation: VP of Finance
Education: Master's Degree, Finance
Age: 42
Gender: Male
Occupation: Global Controller
Education: Professional Degree, Certified Public Accountant (CPA)
Age: 39
Gender: Female
Occupation: Director of Shared Services
Education: Bachelor's Degree, Business Administration
Sarah Chen
Goals
- To significantly reduce Days Sales Outstanding (DSO) across all business units by implementing advanced cash application automation
- To improve the accuracy and speed of financial reporting to support executive-level strategic decisions
- To identify and recover unearned deductions, maximizing profitability and minimizing revenue leakage.
Pain Points
- Manual cash application processes are time-consuming, prone to errors, and delay cash visibility
- Difficulty in reconciling bank statements across multiple global accounts due to disparate systems
- High volume of unrecovered deductions leading to significant financial losses and operational inefficiencies.
Cashbook Geographic Distribution
Cashbook primarily targets large organizations globally, with a significant presence in North America and Europe, notably the US and Ireland.
Top Countries
United States
Ireland
United Kingdom
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are likely to be professionals with higher incomes, often in 3-4 person households, indicating established careers.
Employment Status
Income Distribution
Education Level
Cashbook Behavior Analysis
Behavior Profile
Device Breakdown
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