Cashbook : Market and Competitor Analysis

Find stats on top websites

brtelco.org

damons.kr

Cashbook specializes in providing cash management software solutions for large enterprises worldwide. Founded in 1992, the company helps automate and streamline complex financial processes like cash application, collections, deductions management, accounts payable, and bank reconciliation. Their solutions integrate with various ERP systems and aim to increase cash flow, reduce DSO, and improve overall cash visibility.

Company : Cashbook

Industry : Financial TechnologyCash ManagementEnterprise Software

Major Markets

United States

Germany

United Kingdom

Key Competitors

HighRadius

Kyriba

Treasury Intelligence Solutions (TIS)

Cashbook Key Value propositions

Automation

Cash Flow Optimization

Enterprise Integration

Data Visibility

Cashbook Latest news

Cashbook

Accounts Payable automation. Bank Reconciliation Automation. Automate reconciliations between bank statements and general ledger data. Cashbook's sophisticated ...

Cashbook Limited | LinkedIn

Jun 20, 2021 ... Get your banks & ERPs talking. Trusted, tailored software from cashflow specialists. Website: https://www.cashbook.com/.

Changes in payment trends over the last 10 years - Cashbook

Jun 12, 2020 ... NewsResourcescashbook newsExplore the Latest Trends in Cash Management Solutions. February 10th, 2023. Cashbook's New Interface · Resourcesbank ...

CashBook: UPI Wallet for Staff - Apps on Google Play

... top-notch security measures are in place. - 🖥️ Desktop App : Now use CashBook App on Desktop or PC : https://web.cashbook.in - Available in 5 languages : ...

Cashbook SWOT Analysis

Strengths

Established company with long historyStrong global presence with clients in 25+ countriesSpecialization in large enterprise solutions

Weaknesses

Limited publicly available pricing informationPotential competition from larger fintech playersReliance on a specific niche market

Opportunities

Expansion into emerging markets with growing economiesDevelopment of AI-powered predictive analytics for cash flowStrategic partnerships with ERP vendors for seamless integration

Threats

Rapid technological advancements in the fintech sectorIncreasing cybersecurity threats to financial dataEconomic downturns impacting enterprise spending

Top Marketing Strategies for Cashbook

Strategic Partnerships and Integrations

Form strategic partnerships with leading ERP providers and financial institutions to expand Cashbook's reach and integrate seamlessly with their systems. This will enhance the value proposition for customers and make it easier for them to adopt Cashbook's solution.

Content Marketing and Thought Leadership

Develop a robust content marketing strategy focusing on insightful articles, white papers, and webinars that address the specific challenges and opportunities faced by CFOs and finance teams in managing cash flow effectively. This will position Cashbook as a trusted advisor and thought leader in the industry.

Targeted Account-Based Marketing (ABM)

Implement an account-based marketing approach to target specific high-value enterprises within key industries. This strategy will involve personalized outreach, tailored messaging, and customized content to build relationships with decision-makers and drive qualified leads.

Apply these strategies to your business with just one-click at Waxwing.ai

Cashbook User Persona

Name:

Sarah Thompson

Age :

42

Gender :

Female

Occupation :

CFO

Industry :

Manufacturing

Education :

MBA, Finance

Preferred platforms

GOALS

Achieve a complete and real-time view of global cash flow to make informed strategic decisions for the company's future
Streamline and automate accounts receivable and payable processes to reduce DSO and improve working capital management
Enhance forecasting accuracy by leveraging data analytics and predictive modeling within a centralized cash management platform

Frustrations

Dealing with manual, error-prone reconciliation processes that consume valuable time and resources
Lack of immediate visibility into global cash positions across multiple bank accounts and subsidiaries
Difficulty in tracking and managing customer deductions, leading to revenue leakage and disputes

Name:

Mark Anderson

Age :

51

Gender :

Male

Occupation :

VP of Finance

Industry :

FMCG

Education :

Master of Science, Finance and Economics

Preferred platforms

GOALS

Significantly reduce reliance on paper-based processes and achieve a fully digitalized treasury function
Improve cash flow forecasting accuracy to optimize short-term and long-term investment strategies
Enhance compliance with financial regulations and internal controls by implementing robust audit trails and segregation of duties within the cash management system

Frustrations

Facing challenges in integrating disparate financial systems, leading to data silos and inefficient reporting
Struggling to enforce standardized financial processes across multiple subsidiaries and geographic locations
Difficulty in attracting and retaining skilled treasury professionals who are comfortable working with advanced technology

Name:

Emily Chen

Age :

38

Gender :

Female

Occupation :

Treasury Manager

Industry :

Healthcare

Education :

Bachelor of Science, Accounting

Preferred platforms

GOALS

Implement automated bank reconciliation to eliminate manual matching and reduce the risk of errors
Improve efficiency and reduce processing time for customer payments and vendor invoices
Gain real-time visibility into cash positions to proactively manage liquidity and optimize short-term borrowing needs

Frustrations

Spending excessive time on manual data entry and reconciliation tasks, limiting strategic contribution to the treasury department
Dealing with frequent payment delays due to inefficient invoice processing and lack of automated payment reminders
Limited access to real-time data and reporting, hindering proactive decision-making and cash flow optimization

Cashbook Geographic and Demographic Insights

Geographic Insights: Cashbook's top markets are US and Germany, indicating strong presence in developed economies with high concentration of large enterprises.

Top Countries

United States
35.2%
Germany
12.8%
United Kingdom
9.5%
France
6.1%
Japan
5.9%

Demographic Insights: Cashbook's target audience is primarily males aged 35-54, reflecting decision-making roles in finance departments of large enterprises.

Age Distribution

Gender Distribution

Cashbook Socio-economic Profile

Household and Income Insights: Cashbook users are likely to have higher income levels, aligning with their professional roles and the company's focus on large enterprises.

Educational and Employment Insights: Target users are highly educated with majority holding university degrees, employed full-time, signifying experience in finance & technology.

Households Size

Income Distribution

Education Level

Employment Status

Cashbook Behavioral Insights

Interest-Based Insights: The user is interested in finance, technology, business news and enjoys activities like travel, golf, fine dining, indicating an affluent lifestyle.

Technology and Social Media Usage: The user prefers LinkedIn for professional networking and shows moderate engagement on YouTube, Twitter, and Facebook.

Interests

FinanceTechnologyBusiness NewsTravelGolfFine DiningPhilanthropy

Device Breakdown

Social Media Usage

Cashbook Top Competitors

Competitor	Estimated market share	Top domains
HighRadius	20.5%	Artificial Intelligence, Cloud-based Solutions, Financial Automation
Kyriba	18.2%	Treasury Management, Risk Management, Working Capital Optimization
Treasury Intelligence Solutions (TIS)	15.3%	Cloud Platform, Payment Automation, Financial Data Management

brtelco.org

damons.kr

[email protected]