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Cascadia Daily News Target Audience

User Segments

Age: 58

Gender: Female

Occupation: City Council Member

Education: Master's Degree, Public Administration

Age: 52

Gender: Male

Occupation: High School Principal

Education: Master's Degree, Educational Leadership

Age: 48

Gender: Female

Occupation: Hospital Administrator

Education: Professional Degree, Medicine (MD)

Eleanor Vance

Eleanor Vance

Age: 58
Gender: Female
Occupation: City Council Member
Education: Master's Degree, Public Administration
Industry: Government
Channels: FacebookLinkedInX

Goals

  • Stay informed on local policy changes and public sentiment to make effective decisions for the community
  • Foster community engagement and transparency in local governance
  • Support initiatives that improve the quality of life for residents in Whatcom County.

Pain Points

  • Lack of timely and accurate local information making informed decisions challenging
  • Difficulty in mobilizing community support for important civic projects due to misinformation
  • Managing the diverse and sometimes conflicting needs of various community stakeholders.

Cascadia Daily News Geographic Distribution

Primarily serving Northwest Washington residents, 99.8% of users are from the United States, with minimal international reach.

Top Countries

United States flag

United States

99.8%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0.03%
Australia flag

Australia

0.03%
Germany flag

Germany

0.02%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily reside in 2-person or 3-4 person households, with a significant portion in the medium-income bracket.

Employment Status

Income Distribution

Education Level

Cascadia Daily News Behavior Analysis

Behavior Profile

Local News
Community Events
Civic Engagement
Online News
Print Newspaper
Social Media
Email Newsletters
Digital Savvy
Outdoor Recreation
Arts & Culture
Environmental Issues
Sports
Lifestyle
Reading
Information Seeking
Community Support
Mobile Usage
Desktop Usage
Facebook
YouTube

Device Breakdown

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