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Carta Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Startup Founder
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: Fintech Entrepreneur
Education: Professional Degree, Business Administration
Age: 28
Gender: Female
Occupation: Legal Tech Innovator
Education: Bachelor's Degree, Law
Sarah Chen
Goals
- Secure Series A funding to scale operations
- Build a highly efficient and innovative product
- Attract and retain top-tier talent for rapid growth.
Pain Points
- Navigating complex legal frameworks for fundraising
- Managing cash flow and financial projections
- Balancing product development with market demands.
Carta Geographic Distribution
The US is the primary market for Carta, accounting for 70% of users, followed by the UK. Other key markets include Canada, Australia, and Germany.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 1-4 person households, indicating a mix of single professionals and families. Most fall into the high-income bracket.
Employment Status
Income Distribution
Education Level
Carta Behavior Analysis
Behavior Profile
Device Breakdown
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