Top Marketing Strategies for Bluetree Dental

Bluetree Dental User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Find a reputable and conveniently located dental practice for her family's dental needs that accepts her insurance
• Schedule appointments that fit into her busy work schedule and minimize disruption to her children's school day
• Ensure her family receives high-quality dental care in a comfortable and welcoming environment, especially for her young children who are sometimes anxious about dental visits

Frustrations

• Spending time researching different dental practices and comparing their services and patient reviews
• Dealing with long wait times for appointments or difficulty getting appointments for her entire family in a timely manner
• Managing the logistics of taking time off work and coordinating transportation for her children's dental appointments

Name:

John Davis

Age :

55

Gender :

Male

Occupation :

Financial Advisor

Industry :

Finance and Investment

Education :

Master's Degree, Finance

Preferred platforms

GOALS

• Maintain his oral health to support his overall well-being and confidence
• Find a dental practice with experienced professionals who utilize the latest dental technology and techniques
• Seek comfortable and efficient treatment options to minimize time spent at appointments

Frustrations

• Worrying about the potential cost of advanced dental procedures and the impact on his financial planning
• Experiencing discomfort or anxiety during dental procedures due to past negative experiences
• Managing his busy schedule and finding time for dental appointments without disrupting his work commitments

Name:

Emily Chen

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Design and Creative Services

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Achieve a brighter and more confident smile through teeth whitening or other cosmetic dental procedures
• Find a dental practice that offers flexible payment options or accepts her insurance plan to manage dental expenses
• Seek a dental practice that is conveniently located and offers appointment times that fit her schedule

Frustrations

• Feeling self-conscious about the appearance of her teeth and smile, impacting her social interactions and confidence
• Comparing different teeth whitening options and feeling overwhelmed by the variety of products and services available
• Finding a dental practice that offers affordable cosmetic dentistry options without compromising on quality

Bluetree Dental Geographic and Demographic Insights

Geographic Insights: Bluetree Dental's primary target market is the United States, with a strong focus on Nevada, Oregon, Washington, Utah, and California. They have a limited international presence.

Demographic Insights: Bluetree Dental targets a wide age range, with a slight preference for females. Families with children are a significant portion of their clientele.

Bluetree Dental Socio-economic Profile

Household and Income Insights: Bluetree Dental's services appeal to a mix of income levels, with a higher concentration in the middle-income bracket and families with 3-4 members.

Educational and Employment Insights: Bluetree Dental's target audience is primarily employed full-time with a university or college degree, indicating a focus on a well-educated demographic.

Bluetree Dental Behavioral Insights

Interest-Based Insights: Bluetree Dental's target audience shows interest in health and wellness, family activities, local events, food, travel, education and technology.

Technology and Social Media Usage: Bluetree Dental's target audience primarily uses YouTube, Instagram, and Facebook, across desktop, Android, and iOS devices.

Bluetree Dental Top Competitors