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Bluetree Dental is a dental service organization (DSO) and a large private practice that partners with and supports dental practices across multiple states, including Nevada, California, Oregon, Washington, Idaho, and Utah. They focus on providing administrative and business support services such as accounting, human resources, marketing, facilities management, and technology services to affiliated dental practices, allowing dentists to concentrate on patient care. Bluetree Dental operates under a multi-specialty, multi-branded group model aiming to create a culture that attracts the best providers and team members while delivering high-quality dental and orthodontic care. They are committed to adapting to the evolving dental landscape by balancing clinical and business principles. Their mission is to provide a positive dental experience and better dental outcomes. They aim to grow through partnerships and affiliations, offering dentists opportunities to gain ownership in the larger group.

Major Markets

United States flagUnited States
Canada flagCanada
Mexico flagMexico

Select a competitor

Pacific Dental Services

Aspen Dental

Top Marketing Channels

Pacific Dental Services

  • Digital Advertising
  • Examples: Facebook Ads, Google Ads, Email Marketing
  • Campaigns: Smile Confidently Campaign, Dental Savings Plan Ads, New Patient Specials
  • Community Outreach
  • Examples: Local Health Fairs, Charity Events, School Presentations
  • Campaigns: Community Dental Events, Smile Makeover Contests, Educational Workshops
  • Content Marketing
  • Examples: YouTube, Website, Social Media Platforms
  • Campaigns: Patient Testimonial Videos, Before & After Galleries, Dentist Feature Articles

Top Sales Channels

  • Direct Patient Contact
  • Website Forms, Phone Calls, In-person Visits
  • Free Consultation Offers, Special Financing Options, Package Deals
  • Strategic Partnerships
  • Dental Clinics, Insurance Companies, Employer Groups
  • Partnership Programs, Referral Bonuses, Group Discounts
  • Patient Retention Programs
  • Patient Portals, Email Campaigns, In-Office Promotions
  • Loyalty Programs, Discounted Services, Family Packages

Bluetree Dental SWOT Analysis

Strengths

Strong brand recognition

Extensive network of dental practices

Comprehensive service offerings

Weaknesses

Potential for inconsistent quality across locations

High overhead costs

Dependence on affiliated practices

Opportunities

Expansion into underserved markets

Integration of advanced technologies

Partnerships with insurance providers

Threats

Increasing competition from other DSOs

Changes in dental insurance policies

Economic downturn impacting patient spending

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